Lead, MTA Analytics & Data Strategy

Ford Motor Company; Salt Lake City (UT); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Vehicle discount program

Tuition assistance

Job summary

Ford Marketing Analytics is seeking a data-driven Manager to lead the enterprise's Multi-Touch Attribution (MTA) analytics team. You will manage a team of 8 responsible for vendor data, analytics delivery, taxonomy governance, and attribution methods, partnering with Ford's media agency to ensure accurate campaign taxonomy.

You will apply statistical and data science methods, build dashboards, and ensure data quality across platforms using SQL, Python, and GCP.

Qualifications

• Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Mathematics, Business or related field.
• 5+ years of experience in marketing analytics, data analytics, data science, or media measurement.
• 2+ years of experience leading technical or analytics teams.
• Working proficiency in SQL and Python for data analysis, validation, and automation.
• Strong knowledge of statistical methods applied to marketing measurement.
• Experience managing vendor relationships, including data delivery, budget, and contract performance.
• Experience with marketing/taxonomy governance, tagging standards, or attribution data structures.
• Experience delivering dashboards and reporting to business stakeholders.

Responsibilities

• Lead intake, prioritization, and delivery of analytics requests from Marketing stakeholders.
• Develop and mentor a team of 8 analytics professionals.
• Establish a high-performing team culture with technical rigor and business partnership.
• Oversee vendor relationships, data quality, and governance for attribution data.
• Build and deliver dashboards and insights translating data into actionable marketing decisions.
• Collaborate with Ford's media agency to enforce taxonomy standards across campaigns.

Skills

Leadership

Communication

Data storytelling

Cross-functional collaboration

Problem solving

Education

Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Mathematics, Business

Tools

SQL

Python

Google Cloud Platform (GCP)

Looker / BI tools

Job description

Ford Marketing Analytics is seeking a data-driven Manager to lead the enterprise's Multi-Touch Attribution (MTA) analytics team. You will manage a team of 8 responsible for vendor data, analytics delivery, taxonomy governance, and attribution methods, partnering with Ford's media agency to ensure accurate campaign taxonomy.

You will apply statistical and data science methods, build dashboards, and ensure data quality across platforms using SQL, Python, and GCP.