Manager, Multi-Touch Attribution & Analytics

Ford Motor Company; Lansing (MI); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical/dental/vision coverage

Paid time off

Parental leave

Vehicle discount program

Tuition assistance

Employee resource groups

Job summary

Ford Motor Company’s Marketing Analytics team seeks a highly capable Manager to lead the enterprise’s Multi-Touch Attribution (MTA) capability. You will oversee a team of eight handling vendor data, analytics requests, taxonomy governance, and attribution methods with the agency partnership.

You will apply statistics, data science, and data management to deliver dashboards and insights that drive measurable marketing impact across campaigns, channels, and customer journeys.

Qualifications

• Bachelor’s degree in Data Science, Statistics, Marketing Analytics, CS, Mathematics or related quantitative field.
• Experience leading analytics teams and managing vendor relationships.
• Strong SQL/Python skills and experience with marketing measurement.

Responsibilities

• Lead analytics requests intake, prioritization, and delivery for Marketing stakeholders.
• Manage an 8-person team responsible for MTA data management, analytics delivery, and taxonomy governance.
• Oversee data quality, methodology evaluation, and vendor contract performance.
• Develop dashboards and reporting translating attribution data into actionable insights.

Skills

SQL

Python

Statistics

Leadership

Vendor management

Marketing analytics

GCP

Data science

Education

Bachelor’s degree in a quantitative field

Advanced degree preferred

Tools

GCP

Looker

Job description

Ford Motor Company’s Marketing Analytics team seeks a highly capable Manager to lead the enterprise’s Multi-Touch Attribution (MTA) capability. You will oversee a team of eight handling vendor data, analytics requests, taxonomy governance, and attribution methods with the agency partnership.

You will apply statistics, data science, and data management to deliver dashboards and insights that drive measurable marketing impact across campaigns, channels, and customer journeys.