Head of Multi-Touch Attribution & Analytics

Ford Motor Company; Juneau (AK); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical, dental, vision

Parental leave

Vehicle discount

Tuition assistance

Paid holidays

Paid time off

Job summary

Ford Motor Company is seeking a Manager in Marketing Analytics to lead a team of 8 focused on enterprise Multi-Touch Attribution (MTA) data management and analytics delivery. The role combines data science, governance, and partnership with the agency to drive trusted measurement.

You will oversee data quality, taxonomy standards, dashboards, and actionable insights for Marketing stakeholders, using GCP, SQL, and Python. Leadership and collaboration across Ford brands are essential.

Qualifications

• Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Mathematics, Business, or a related quantitative field.
• 5+ years of experience in marketing analytics, data analytics, data science, media measurement, or a related field.
• 2+ years of experience leading technical or analytics teams.

Responsibilities

• Manage intake, prioritization, and delivery of analytics requests from Marketing stakeholders, balancing ad hoc needs with the broader roadmap.
• Lead and develop a team of 8 people responsible for MTA vendor data management, marketing analytics delivery, statistical/data science analysis, and taxonomy governance.
• Establish a high-performing, collaborative team culture that emphasizes technical rigor, accountability, continuous learning, and strong business partnership.
• Coach, mentor, and support the career development and performance management of team members.
• Own the end-to-end relationship with Ford's MTA vendor, including data ingestion, service performance, methodology evaluation, issue resolution, and contract oversight.

Skills

SQL

Python

Data analytics

Statistics

Leadership

Stakeholder mgmt

Education

Bachelor's degree (quantitative field)

Master's preferred

Tools

GCP

Looker/BI tools

Job description

Ford Motor Company is seeking a Manager in Marketing Analytics to lead a team of 8 focused on enterprise Multi-Touch Attribution (MTA) data management and analytics delivery. The role combines data science, governance, and partnership with the agency to drive trusted measurement.

You will oversee data quality, taxonomy standards, dashboards, and actionable insights for Marketing stakeholders, using GCP, SQL, and Python. Leadership and collaboration across Ford brands are essential.