Manager, Multi-Touch Attribution Analytics

Ford Motor Company; Austin (TX); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Flexible family care days

Vehicle discount program

Tuition assistance

Paid time off and holidays

Job summary

Ford Motor Company is seeking a senior Marketing Analytics Manager to lead the enterprise's Multi-Touch Attribution (MTA) team. You will manage data ingestion, analytics delivery, taxonomy governance, and methodology evaluation in partnership with Ford's agency and vendor.

The role combines data science, data management, and business acumen to deliver trusted marketing measurement products. You will collaborate across Ford Retail, Model e, Ford Pro, and Lincoln Marketing, oversee dashboards,

Qualifications

• Bachelor's degree in a quantitative field.
• 5+ years in marketing analytics / data analytics / data science.
• 2+ years leading technical or analytics teams.
• Proficiency in SQL and Python for analysis and automation.
• Strong knowledge of statistical methods used in marketing measurement.
• Experience managing vendor relationships, budget, and performance.
• Experience with taxonomy/campaign tagging standards and attribution data structures.
• Strong data quality and validation skills and dashboard delivery.

Responsibilities

• Manage intake, prioritization, and delivery of analytics requests.
• Lead and develop a team of 8 in MTA data management and analytics delivery.
• Foster a high-performing, collaborative team culture with business partnership.
• Coach and support career development of team members.
• Own the end-to-end relationship with Ford's MTA vendor and contract oversight.
• Oversee data quality, validation, and dashboards feeding attribution data.
• Apply causal inference and lift analysis to validate outputs.
• Oversee recurring data refresh via GCP using SQL and Python.
• Manage team backlog to align with Marketing leadership objectives.
• Develop dashboards and reporting translating attribution data into insights.
• Define and enforce taxonomy standards with the media agency.
• Escalate blockers and drive momentum with stakeholders.
• Build relationships to drive adoption of attribution insights.
• Communicate complex concepts clearly to technical and non-technical audiences.
• Ensure data privacy and governance across vendor data exchanges.
• Leverage AI/ML to improve analytics workflows and insights.
• Collaborate with Data Fulfillment and Data Factory for enhancements.
• Demonstrate Ford+ behaviors and implement OKR/Performance+ processes.

Skills

SQL

Python

Data analytics

Leadership

Vendor management

Marketing analytics

GCP

Education

Bachelor's degree (Data Science / Statistics / Marketing Analytics / CS / Mathematics / Business)

Tools

GCP

Looker

Power BI

Qlik

Job description

Ford Motor Company is seeking a senior Marketing Analytics Manager to lead the enterprise's Multi-Touch Attribution (MTA) team. You will manage data ingestion, analytics delivery, taxonomy governance, and methodology evaluation in partnership with Ford's agency and vendor.

The role combines data science, data management, and business acumen to deliver trusted marketing measurement products. You will collaborate across Ford Retail, Model e, Ford Pro, and Lincoln Marketing, oversee dashboards,