Manager, MTA Analytics & Marketing Insights

Ford Motor Company; Bismarck (ND); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Vehicle discount program

Tuition assistance

Paid time off

Job summary

Ford Motor Company is seeking a Manager to lead the Marketing Analytics team responsible for Multi-Touch Attribution (MTA) and taxonomy governance. You will guide data ingestion, analytics delivery, and stakeholder partnership across Ford's marketing ecosystem.

You'll apply SQL, Python, and statistical methods on Google Cloud Platform to drive trustworthy attribution insights, dashboards, and data quality. Leadership, collaboration, and strategic prioritization are essential to succeed in this

Qualifications

• Bachelor's degree in a quantitative field is required.
• 5+ years of experience in marketing analytics or data science.
• 2+ years of experience leading analytics teams.
• Proficiency in SQL and Python for analysis and automation.
• Strong knowledge of statistical methods for marketing measurement.
• Experience managing vendor relationships and taxonomy governance.

Responsibilities

• Lead intake, prioritization, and delivery of analytics requests from Marketing stakeholders.
• Manage a team responsible for MTA data management, analytics, and taxonomy governance.
• Develop a high-performing team culture with technical rigor and collaboration.
• Coach and develop team members and manage performance.
• Oversee vendor relationships, data ingestion, and contract performance.
• Ensure data quality, validation, and trustworthy dashboards.
• Apply causal inference and lift analysis to validate attribution outputs.
• Oversee data refresh processes on GCP using SQL and Python.
• Own the backlog and align with Marketing leadership objectives.
• Deliver dashboards and reporting translating attribution data into insights.
• Define and enforce campaign taxonomy standards with the agency.
• Escalate issues and build cross-functional relationships to drive adoption.
• Communicate complex concepts to technical and non-technical audiences.
• Incorporate AI/ML to improve analytics workflows and efficiency.

Skills

SQL

Python

Data analytics

Leadership

Communication

Education

Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Mathematics, Business, or related field

Tools

Google Cloud Platform (GCP)

Tableau

Looker

Job description

Ford Motor Company is seeking a Manager to lead the Marketing Analytics team responsible for Multi-Touch Attribution (MTA) and taxonomy governance. You will guide data ingestion, analytics delivery, and stakeholder partnership across Ford's marketing ecosystem.

You'll apply SQL, Python, and statistical methods on Google Cloud Platform to drive trustworthy attribution insights, dashboards, and data quality. Leadership, collaboration, and strategic prioritization are essential to succeed in this