Manager, Multi-Touch Attribution Analytics — Drive Marketing Impact

Ford Motor Company; Pierre (SD); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Employee discounts

Tuition assistance

Job summary

Ford Motor Company in the United States seeks a Marketing Analytics Manager to lead the Multi-Touch Attribution (MTA) team, overseeing data management, analytics delivery, and taxonomy governance. You will drive insights across Ford's marketing ecosystems, partnering with the agency and vendor to ensure data quality and impactful measurement.

You will manage a team of 8, use SQL and Python on GCP, and mentor staff while pushing for rigorous analytics and business impact.

Qualifications

• Bachelor's degree in Data Science, Statistics, Marketing Analytics, CS, Math, Business, or related field.
• 5+ years in marketing analytics, data analytics, data science, or media measurement.
• 2+ years leading analytics teams.
• Working proficiency in SQL and Python for data analysis, validation, and automation.

Responsibilities

• Manage intake, prioritization, and delivery of analytics requests from Marketing stakeholders.
• Lead and develop a team of 8 people for MTA data management and analytics delivery.
• Establish a high-performing team culture with technical rigor and collaboration.
• Own end-to-end relationship with Ford's MTA vendor and contract oversight.
• Oversee data quality and validation to ensure dashboards are accurate.
• Apply statistical methods and causal inference to attribution outputs.
• Manage recurring data refresh processes on GCP using SQL and Python.
• Drive adoption of attribution insights to measurable business impact.
• Define and enforce campaign taxonomy standards with the agency.

Skills

SQL

Python

Statistics

Marketing Analytics

Data Visualization

Education

Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Mathematics, Business, or related quantitative field

Tools

GCP

Looker

Power BI

Qlik

Job description

Ford Motor Company in the United States seeks a Marketing Analytics Manager to lead the Multi-Touch Attribution (MTA) team, overseeing data management, analytics delivery, and taxonomy governance. You will drive insights across Ford's marketing ecosystems, partnering with the agency and vendor to ensure data quality and impactful measurement.

You will manage a team of 8, use SQL and Python on GCP, and mentor staff while pushing for rigorous analytics and business impact.