MTA Analytics Manager — Lead Marketing Attribution

Ford Motor Company; Topeka (KS); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Flexible family care days

Vehicle discount program

Job summary

Ford Motor Company seeks a Marketing Analytics Manager to lead the enterprise's Multi-Touch Attribution (MTA) capability, manage a team of eight, and ensure data quality, taxonomy governance, and insightful analytics for marketing decisions.

The role combines data science, data management, and business acumen, partnering with Ford Marketing teams, the MTA vendor, and the media agency to drive measurable impact using SQL, Python, and GCP.

Qualifications

• Bachelor's degree in a quantitative field.
• 5+ years in marketing analytics or data science.
• 2+ years leading analytics teams.
• Proficiency in SQL and Python.
• Experience managing vendor relationships, budgets, and performance.
• Experience with marketing taxonomy and attribution data structures.
• Strong data quality and validation skills.

Responsibilities

• Manage intake, prioritization, and delivery of analytics requests from Marketing stakeholders.
• Lead and develop a team of 8 people responsible for MTA vendor data management and analytics delivery.
• Establish a high-performing team culture with rigor and accountability.
• Coach and develop team members' careers and performance.
• Own relationships with the MTA vendor, data ingestion, and contract oversight.
• Oversee data quality, validation, and dashboards feeding attribution insights.
• Guide use of methods like regression and uplift analysis for attribution results.
• Oversee recurring data refresh processes on GCP using SQL and Python.
• Own and manage team backlog aligned with Marketing goals.
• Develop dashboards and reporting translating attribution data into insight.
• Partner with the agency to define taxonomy standards.
• Resolve blockers and escalate when needed.

Skills

SQL

Python

Statistical methods

Data storytelling

Stakeholder collaboration

Education

Bachelor's degree in Data Science or related field

Tools

Google Cloud Platform

Job description

Ford Motor Company seeks a Marketing Analytics Manager to lead the enterprise's Multi-Touch Attribution (MTA) capability, manage a team of eight, and ensure data quality, taxonomy governance, and insightful analytics for marketing decisions.

The role combines data science, data management, and business acumen, partnering with Ford Marketing teams, the MTA vendor, and the media agency to drive measurable impact using SQL, Python, and GCP.