Monetization Strategy & Operations Associate - App & Gaming

TikTok; San Jose (CA); On-site; USD 108,000 - 151,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Job summary

TikTok is seeking a Monetization Strategy & Operations Associate for App & Gaming in San Jose. You will drive US Apps & Gaming monetization strategy, collaborate with senior sales leaders, and translate data insights into go-to-market actions in a fast-paced environment.

You will analyze growth levers, own the analytical agenda for real money gaming, and work with Legal, Policy, and Product on compliance and sequencing.

Qualifications

• 3+ years of working in a fast-paced environment & similar function (e.g. data analytics & strategy teams in other tech companies; management consulting; investment banking).
• Advanced analytical skills; ability to gather, clean, and structure data for analysis and modeling using SQL and/or programming languages (e.g. Python, R), and BI visualization tools (e.g. Tableau, Power BI).
• Preferred Qualifications - Experience in digital advertising is a plus.
• Preferred Qualifications - Ability to work independently, multitask and adapt to changing priorities.
• Preferred Qualifications - Results and detail oriented, with strong commercial / business acumen.

Responsibilities

• Drive sales partnering, strategy & operations for the US Apps & Gaming sector, spanning app promotion, real money gaming, and emerging subverticals.
• Act as the thought partner to senior sales leaders and provide high level strategic direction across the Apps & Gaming portfolio, from scaled performance advertisers through to top-tier strategic accounts.
• Help the business & team prioritize effectively based on the company objectives & influence decision making across sales, product, and regional stakeholders.
• Identify revenue opportunities and translate them into concrete go-to-market levers by conducting rigorous quantitative & qualitative analysis and developing deep business & market understanding, with particular focus on performance product adoption, agency penetration, and share shift from competing platforms; drive cross-functional programs based on the levers identified, track progress and measure impact.
• Own the analytical agenda for real money gaming — a fast-growing and highly regulated subvertical — partnering closely with Legal, Policy, and Product on eligibility, compliance, and go-to-market sequencing.
• Manage business planning & ongoing business reviews: bottom up planning, forecasting, analysis, partnering with leadership teams in maintaining an accurate sales pipeline, revenue attainment tracking etc, accounting for the pronounced seasonality of gaming and sports-driven demand.
• Build and maintain the competitive and market view for the sector: track platform dynamics across competing ad networks and app-install channels, size share shift opportunities, and equip sales with defensible positioning.
• Partner with central teams to define and authoritatively enforce sales & client policies; partner with counterparts in other sales teams and regions to resolve conflicts, all with a positive attitude and a desire to do what is best for the business as a whole.
• Partner with central teams to craft Apps & Gaming specific incentive structures that incentivize specific sales & client behaviors
• Identify deficiencies in processes & tools, including measurement and attribution workflows, and partner with internal teams to develop and implement solutions; drive the adoption of new solutions, as well as provide ongoing training & documentation
• Foster cross functional collaboration: Cultivate and maintain strong working relationships with critical business partners (e.g. Sales, Product, MarSci, Legal, Finance, Agency Partnerships etc)

Skills

SQL

Python

R

Tableau

Power BI

Data analytics

Strategic thinking

Communication

Job description

Monetization Strategy & Operations Associate - App & Gaming

Location:

San Jose

Employment Type:

Regular

Job Code:

A251219A

Share this listing:

Responsibilities

The high-performing Global Monetization Strategy & Operations organization provides business critical insights using data analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives.We are looking for someone who is eager to be a part of a dynamic, high-growth, fast-paced environment. You will have a first hand opportunity to shape monetization efforts in the North America Key Accounts business. This role requires strong data analytics skills to identify and prioritize organizational growth levers, solve pain points, and partner closely with cross-functional leaders. This person should have strategic thinking capabilities, be detail-oriented, proactive, able to wear multiple hats, and comfortable operating in ambiguity.Responsibilities- Drive sales partnering, strategy & operations for the US Apps & Gaming sector, spanning app promotion, real money gaming, and emerging subverticals- Act as the thought partner to senior sales leaders and provide high level strategic direction across the Apps & Gaming portfolio, from scaled performance advertisers through to top-tier strategic accounts- Help the business & team prioritize effectively based on the company objectives & influence decision making across sales, product, and regional stakeholders- Identify revenue opportunities and translate them into concrete go-to-market levers by conducting rigorous quantitative & qualitative analysis and developing deep business & market understanding, with particular focus on performance product adoption (app install and value-based bidding, measurement and attribution), agency penetration, and share shift from competing platforms; drive cross-functional programs based on the levers identified, track progress and measure impact- Own the analytical agenda for real money gaming — a fast-growing and highly regulated subvertical — partnering closely with Legal, Policy, and Product on eligibility, compliance, and go-to-market sequencing- Manage business planning & ongoing business reviews: bottom up planning, forecasting, analysis, partnering with leadership teams in maintaining an accurate sales pipeline, revenue attainment tracking etc, accounting for the pronounced seasonality of gaming and sports-driven demand- Build and maintain the competitive and market view for the sector: track platform dynamics across competing ad networks and app-install channels, size share shift opportunities, and equip sales with defensible positioning- Partner with central teams to define and authoritatively enforce sales & client policies; partner with counterparts in other sales teams and regions to resolve conflicts, all with a positive attitude and a desire to do what is best for the business as a whole- Partner with central teams to craft Apps & Gaming specific incentive structures that incentivize specific sales & client behaviors- Identify deficiencies in processes & tools, including measurement and attribution workflows, and partner with internal teams to develop and implement solutions; drive the adoption of new solutions, as well as provide ongoing training & documentation- Foster cross functional collaboration: Cultivate and maintain strong working relationships with critical business partners (e.g. Sales, Product, MarSci, Legal, Finance, Agency Partnerships etc)

Qualifications

Minimum Qualifications:- 3+ years of working in a fast-paced environment & similar function (e.g. data analytics & strategy teams in other tech companies; management consulting; investment banking).- Advanced analytical skills; ability to gather, clean, and structure data for analysis and modeling using SQL and/or programming languages (e.g. Python, R), and BI visualization tools (e.g. Tableau, Power BI).- Strong problem solving & communication skills; ability to translate data into insights & synthesize findings into narratives to influence leadership decisions.Preferred Qualifications:- Experience in digital advertising is a plus.- Ability to work independently, multitask and adapt to changing priorities.- Results and detail oriented, with strong commercial / business acumen.

Job Information

The base salary range for this position in the selected city is $108000 - $151200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Ready for a career

at TikTok?

Discover a career that energizes and excites you every day.