Advertiser Enablement Lead, Creator Solutions

TikTok; New York (NY); On-site; USD 122,000 - 288,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Plan

Paid Time Off

Wellbeing benefits

Job summary

TikTok is seeking an Advertiser Enablement Manager for a Global Monetization Product & Technology (GMPT) vertical based in New York City. You will lead advertiser enablement, work with Sales, Product, and Creator teams, and drive adoption of creator-led solutions to grow revenue.

You will partner with advertisers and agencies, develop vertical playbooks, and conduct client workshops to translate industry trends into scalable strategies with measurable impact.

Qualifications

• 3+ years of experience in digital advertising, marketing, creator partnerships, account management, consulting, or related fields.
• Experience working directly with advertisers, agencies, or sales organizations.
• Strong understanding of digital media, creator marketing, and performance-driven advertising solutions.
• Excellent communication and presentation skills with the ability to influence stakeholders across multiple levels.
• Demonstrated ability to manage multiple priorities and navigate ambiguity in a fast-paced environment.
• Strong analytical and problem-solving skills with experience leveraging data to drive decisions.

Responsibilities

• Serve as the primary Advertiser Enablement partner for an assigned industry vertical.
• Partner with Sales teams to identify, develop, and accelerate creator-led revenue opportunities.
• Consult with advertisers and agencies on best practices for leveraging TikTok's creator ecosystem and creative solutions.
• Support strategic account planning and recommendations that drive adoption and spend growth.
• Develop expertise in the vertical and translate insights into actionable recommendations.
• Build vertical-specific playbooks, case studies, and best practices.
• Educate advertisers on TikTok creator solutions and emerging opportunities.
• Lead client-facing workshops, training sessions, and business reviews.
• Surface advertiser feedback to influence roadmap and go-to-market strategies.
• Track adoption, revenue, and performance trends; leverage data to remove barriers.
• Collaborate with Sales, Product, Operations, Legal, Finance, and Creator teams.

Skills

Digital advertising

Account management

Communication

Analytical thinking

Ambiguity navigation

Job description

TikTok is seeking an Advertiser Enablement Manager for a Global Monetization Product & Technology (GMPT) vertical based in New York City. You will lead advertiser enablement, work with Sales, Product, and Creator teams, and drive adoption of creator-led solutions to grow revenue.

You will partner with advertisers and agencies, develop vertical playbooks, and conduct client workshops to translate industry trends into scalable strategies with measurable impact.