Lead Brand Ad Product Strategy & Growth

TikTok; New York (NY); On-site; USD 242,000 - 374,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) with company match

Paid parental leave

Short-term and long-term disability

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days Paid Personal Time

Job summary

TikTok is seeking a Lead Product Manager in New York to own the global brand advertising user journey and product roadmap, with a focus on increasing efficiency, performance, and revenue.

You will design and enhance internal tools, partner with marketing and sales, and drive data-driven product strategies to scale adoption and revenue across markets. The role includes mentoring junior teammates and collaborating across geographies.

Qualifications

• Master's or foreign equivalent degree in Business Administration, Management, Analytics, Marketing, Marketing Intelligence, Advertising or related field with 2 years of related work experience; OR Bachelor's degree with 5 years post-bachelor’s related experience.
• Must have 2 years of experience in: developing product strategy/roadmap; product marketing/operations/strategy in digital advertising; defining product value/pricing; building business cases from market research; developing marketing messages; building go-to-market plans to drive adoption.
• Travel up to 25% domestically and internationally

Responsibilities

• Own and optimize global brand advertising user journey strategy, including long-term vision and product roadmap, focusing on delivery efficiency, ad performance and revenue growth.
• Design and improve internal sales tools that support brand ad opportunity discovery, management, and tracking to boost sales efficiency and revenue.
• Collaborate with global product marketing and sales teams to understand advertiser needs and craft tailored brand ad solutions.
• Conduct user research, competitive analysis, and data analysis to shape short- and long-term product strategies that improve performance and scale adoption and revenue.
• Partner with data engineering to build dashboards, reports, and metrics monitoring ad product performance and identify opportunities.
• Mentor junior level team members.

Skills

Product strategy

Roadmap planning

Product marketing

Pricing logic

Go-to-market

Education

Master's degree

Bachelor's degree

Job description

TikTok is seeking a Lead Product Manager in New York to own the global brand advertising user journey and product roadmap, with a focus on increasing efficiency, performance, and revenue.

You will design and enhance internal tools, partner with marketing and sales, and drive data-driven product strategies to scale adoption and revenue across markets. The role includes mentoring junior teammates and collaborating across geographies.