Monetization & Pricing Strategy Director

Asana; San Francisco (CA); Hybrid; USD 207,000 - 279,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching & support

Family building benefits

Long-term savings/retirement plans

In-office culinary options

Job summary

Asana is hiring a Pricing Strategy Director to lead the monetization of pricing and packaging across strategic business lines. You will partner with Product, Sales, Marketing and Finance to launch pricing initiatives that drive revenue growth while delivering strong customer value.

You’ll analyze market trends, build pricing models and tools, and guide cross-functional teams to execute strategies that align with company objectives and AI-related opportunities.

Qualifications

• 8+ years in pricing strategy for B2B software.
• Experience building pricing models, tools and processes.
• Strong analytical abilities for data-driven decisions.

Responsibilities

• Drive launch and optimization of packaging, pricing models and discount strategy.
• Analyze operating metrics, customer data and market trends for monetization opportunities.
• Identify short- and long-term opportunities and align cross-functional teams.
• Design analyses to support strategic recommendations (customer, product, financial).
• Collaborate with Product, Sales/CS, Finance, Ops to craft pricing proposals and present to executives.
• Plan operational steps to implement monetization strategies with IT/Finance and Deal Desk.
• Define pricing KPIs and monitor the impact of changes on business health.

Skills

Pricing strategy

Pricing models

Analytical skills

Cross-functional leadership

AI tools curiosity

Conjoint/Van Westendorp

Qualtrics

Tools

Qualtrics

Job description

Asana is hiring a Pricing Strategy Director to lead the monetization of pricing and packaging across strategic business lines. You will partner with Product, Sales, Marketing and Finance to launch pricing initiatives that drive revenue growth while delivering strong customer value.

You’ll analyze market trends, build pricing models and tools, and guide cross-functional teams to execute strategies that align with company objectives and AI-related opportunities.