Mobile Growth Strategist: Attribution & UA Leader

iHeartMedia; Glenmont (NY); Presencial; USD 66.000 - 80.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision insurance

401K plan

Paid vacation & holidays

Spirit day and volunteering

Descripción de la vacante

iHeartMedia is seeking a Mobile Growth Specialist in New York, NY to own attribution end-to-end, configure tracking across AppsFlyer and Firebase, and drive paid campaigns for app downloads and engagement.

You will build and optimize lifecycle programs using CRM tools, maintain performance dashboards, and manage budgets to maximize ROI. The role requires 2–4 years in growth or lifecycle marketing and strong analytical, copywriting, and data skills.

Formación

• Direct, hands-on working knowledge of a mobile measurement partner (AppsFlyer preferred) plus Firebase.
• Understanding of privacy-driven measurement (SKAdNetwork, conversion value mapping, post-IDFA workarounds).
• 2–4 years in growth, performance, or lifecycle marketing for a consumer app or digital product.

Responsabilidades

• Own attribution and tracking end to end across platforms.
• Configure and audit SDK integrations, events, and postbacks to ensure accurate reporting.
• Plan, launch, and optimize paid user acquisition campaigns across major platforms to drive downloads and engagement.
• Build and run lifecycle and winback programs using CRM/messaging tools to re-engage users.
• Develop and maintain performance dashboards covering retention and downstream value.
• Manage budget allocation to maximize ROI within limited dollars.
• Contribute to creative and messaging for campaigns and test new channels.
• Monitor campaigns regularly and report findings with recommendations.

Conocimientos

Attribution

AppsFlyer

Firebase

Paid campaigns

CRM

Lifecycle marketing

Analytics

Copywriting

Attention to detail

Herramientas

AppsFlyer

Firebase

Amplitude

Tableau

Descripción del empleo

iHeartMedia is seeking a Mobile Growth Specialist in New York, NY to own attribution end-to-end, configure tracking across AppsFlyer and Firebase, and drive paid campaigns for app downloads and engagement.

You will build and optimize lifecycle programs using CRM tools, maintain performance dashboards, and manage budgets to maximize ROI. The role requires 2–4 years in growth or lifecycle marketing and strong analytical, copywriting, and data skills.