Growth Analytics Analyst – Mobile Gaming & UA

MobilityWare, LLC.; Irvine, Northern (CA, KY); Hybrid; USD 105,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Unlimited PTO

Life insurance

401K

Job summary

MobilityWare is seeking a strategic, analytical Marketing Analyst II to join our Growth team in Irvine. You will partner with UA, Creative, Product, and Finance to drive data-informed growth decisions for our mobile game portfolio.

This role focuses on UA and growth analytics, building dashboards, analyzing ROAS, CPI, retention, LTV, and running A/B tests across channels like Google Ads, Apple Search Ads, and Meta. Strong collaboration and communication skills are essential.

Qualifications

• 3–5 years of data analytics experience.
• Strong understanding of and interest in mobile user acquisition and performance marketing.
• Advanced proficiency in Excel or Google Sheets.
• Strong SQL experience preferred.
• Experience with analytics and visualization tools such as Tableau and/or Looker.
• Experience using Python for data analysis is a plus.
• Strong problem-solving skills, with the ability to explain not only the answer but also the thinking and analysis behind it.
• Excellent communication and presentation skills, with the ability to tailor insights to different audiences.
• Highly organized and detail-oriented, with the ability to balance multiple priorities in a fast-paced environment.
• Passion for mobile games, experimentation, player behavior, and continuous learning.
• Collaborative mindset with a proactive and positive approach to problem-solving.

Responsibilities

• Partner closely with the User Acquisition team across 2–4 mobile game titles to drive growth through thoughtful, data-informed decision-making
• Analyze UA performance data to identify trends, opportunities, risks, and key drivers impacting growth and efficiency
• Deliver clear, actionable insights and recommendations around campaign optimization, audience targeting, bidding strategies, creative performance, and budget allocation
• Evaluate key performance metrics including ROAS, CPI, retention, LTV, payback periods, and install growth
• Design and analyze A/B tests across creative concepts, acquisition channels, targeting strategies, and app store optimization efforts
• Collaborate with Creative teams to understand ad performance, funnel conversion, and opportunities for iteration and experimentation
• Work cross-functionally with Product, Finance, and Data teams to connect acquisition performance with broader business goals
• Build and improve dashboards, reporting frameworks, and analytical tools that help teams make faster, more informed decisions
• Conduct competitive and market analysis to identify emerging trends and growth opportunities
• Present findings and recommendations clearly and effectively to both technical and non-technical stakeholders
• Bring structure, curiosity, and strong analytical thinking to open-ended and ambiguous business questions

Skills

Mobile user acquisition

Analytical thinking

Communication

Problem solving

Tools

Tableau

Looker

SQL

Python

Excel

Job description

MobilityWare is seeking a strategic, analytical Marketing Analyst II to join our Growth team in Irvine. You will partner with UA, Creative, Product, and Finance to drive data-informed growth decisions for our mobile game portfolio.

This role focuses on UA and growth analytics, building dashboards, analyzing ROAS, CPI, retention, LTV, and running A/B tests across channels like Google Ads, Apple Search Ads, and Meta. Strong collaboration and communication skills are essential.