Mobile UA Lead: Growth & Analytics

Lever, Inc.; New Jersey; Remote; USD 85,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Long-term growth

Great hardware

Talented team

Learning & growth

Training & conferences

Referral program

Job summary

IDT is seeking a hands-on User Acquisition Manager to support the marketing team in executing and scaling paid campaigns for Boss Money and Boss Revolution. You will analyze performance, optimize spend, and collaborate with design teams to align ad assets with each app’s messaging.

The role emphasizes testing, data-driven decisions, and exploring new channels to grow app user bases, with a focus on paid social platforms and AI-assisted tasks.

Qualifications

• 3+ years managing paid campaigns in a UA or growth role.
• B2C app acquisition experience.
• Hands-on experience with paid social platforms (Meta, TikTok, Snapchat).
• Fluent in English and Spanish (written and spoken).

Responsibilities

• Support the execution of paid campaigns across multiple channels and assist with strategy, setup and daily optimization.
• Help develop and execute channel strategies to hit UA targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from impression to install and downstream conversions.
• Assist in creative testing from concept to completion and support A/B testing.
• Monitor and measure creative performance to evaluate UA optimizations and changes.
• Identify areas of improvement by analyzing performance data and translating insights into actions.
• Collaborate with designers to ensure ad assets align with each app's messaging and audience.
• Pursue new channels and optimization strategies, staying ahead of mobile UA trends.
• Leverage AI tools to support marketing tasks from creative production to campaign analysis.

Skills

Paid campaigns

B2C acquisition

Analytics

English/Spanish

Social ads (Meta/TikTok/Snapchat)

Job description

IDT is seeking a hands-on User Acquisition Manager to support the marketing team in executing and scaling paid campaigns for Boss Money and Boss Revolution. You will analyze performance, optimize spend, and collaborate with design teams to align ad assets with each app’s messaging.

The role emphasizes testing, data-driven decisions, and exploring new channels to grow app user bases, with a focus on paid social platforms and AI-assisted tasks.