Mobile App Growth Specialist - Data-Driven & AI-Powered

Better Collective A/S; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Better Collective, a global sports media and AI-driven technology group, seeks a Growth Specialist – Mobile App to drive full-funnel growth for the Action Network app. You will be part of a team focusing on acquiring, activating, engaging, and retaining a high-quality user base across mobile platforms.

You'll collaborate with Product, Paid Media, CRM, Analytics, Creative, and Engineering teams to optimize onboarding journeys and conversion points.

Qualifications

• 4+ years of experience driving mobile app growth across all stages of the user journey.
• Hands-on experience with ASO, paid media channels, lifecycle marketing, and growth experimentation.
• Experience using mobile attribution and analytics tools such as AppsFlyer, Apple Search Ads, or Tableau.
• Strong analytical skills with the ability to turn performance data into clear actionable priorities, including comfort using AI tools.
• Nice to have: experience in sports media, sports betting, gaming, fintech, subscription products, or high-frequency consumer apps.

Responsibilities

• Own the day-to-day app growth roadmap to increase installs, account creations, active users, feature adoption, trial initiatives, and retention.
• Partner with Paid Media and Product teams to optimize acquisition channels (Apple Ads, Meta, Google, X, ASO, custom product pages) and improve onboarding journeys.
• Develop and execute growth experiments across key conversion points, onboarding flows, feature discovery, and messaging.
• Monitor campaign performance, DAU, MAU, and conversion metrics using attribution and reporting tools like AppsFlyer and Tableau.
• Utilize AI and automation tools to enhance growth research, data analysis, experimentation, and reporting.

Skills

Mobile app growth

ASO

Paid media

Lifecycle marketing

Growth experiments

Analytics tools

AI analytics

Sports media experience

Tools

AppsFlyer

Apple Search Ads

Tableau

Job description

Better Collective, a global sports media and AI-driven technology group, seeks a Growth Specialist – Mobile App to drive full-funnel growth for the Action Network app. You will be part of a team focusing on acquiring, activating, engaging, and retaining a high-quality user base across mobile platforms.

You'll collaborate with Product, Paid Media, CRM, Analytics, Creative, and Engineering teams to optimize onboarding journeys and conversion points.