Senior Manager, App Growth

Better Collective; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Better Collective is hiring a Growth Specialist – Mobile App to lead full-funnel growth initiatives for the Action Network mobile app, collaborating with Product, Paid Media, CRM, Analytics, Creative, and Engineering teams.

You will drive user acquisition, activation, engagement, and retention, focusing on onboarding optimization, feature adoption, and high-quality user growth across iOS and Android.

Qualifications

• 4+ years of experience driving mobile app growth across all user journey stages.
• Hands-on experience with ASO, paid media channels, lifecycle marketing and growth experiments.
• Experience using mobile attribution and analytics tools such as AppsFlyer, Apple Search Ads or Tableau.
• Strong analytical skills with ability to turn performance data into actionable priorities, including AI tools.

Responsibilities

• Own the day-to-day app growth roadmap to increase installs, activations, and retention.
• Partner with Paid Media and Product teams to optimize acquisition channels and onboarding journeys.
• Develop and execute growth experiments across conversion points, onboarding flows, and messaging.
• Monitor campaign performance, DAU/MAU, and conversions with attribution tools.
• Leverage AI and automation to enhance growth research, analysis, and reporting.

Skills

Growth strategy

ASO

Paid media

Lifecycle marketing

Growth experimentation

Tools

AppsFlyer

Apple Search Ads

Tableau

Job description

Job Description

About Better Collective

At Better Collective, we build sports media, betting, and AI-driven technology products for fans around the world.

Better Collective is a global digital sports media group, listed on the Nasdaq Copenhagen and Stockholm exchanges, on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, prediction markets, and AI.

With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, The Nation Network, Bolavip, as well as our AI-powered betting solution, Playbook, we are the digital home of sports fans and engage more than 112 million unique users worldwide each month.

We combine the scale of a corporation with the speed and mindset of a startup.

Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and leveraging AI and technology to build products and experiences that sports fans genuinely enjoy

About The Role

We're looking for a Growth Specialist – Mobile App to join our team and help us own and execute full-funnel growth initiatives for our mobile application. In this role, you'll work closely with Product, Paid Media, CRM, Analytics, Creative, and Engineering teams and contribute to acquiring, activating, engaging, and retaining a high-quality user base. You will be part of Action Network, one of the brands within Better Collective's House of Brands. Action Network focuses on sports and sports betting media, reaching sports fans across mobile platforms through the Action app.

What you'll do

• Own the day-to-day app growth roadmap to increase installs, account creations, active users, feature adoption, trial initiatives, and retention.
• Partner with Paid Media and Product teams to optimize acquisition channels (Apple Ads, Meta, Google, X, ASO, custom product pages) and improve onboarding journeys.
• Develop and execute growth experiments across key conversion points, onboarding flows, feature discovery, and messaging.
• Monitor campaign performance, DAU, MAU, and conversion metrics using attribution and reporting tools like AppsFlyer and Tableau.
• Utilize AI and automation tools to enhance growth research, data analysis, experimentation, and reporting.

What we're looking for

• 4+ years of experience driving mobile app growth across all stages of the user journey.
• Hands-on experience with App Store Optimization (ASO), paid media channels, lifecycle marketing, and growth experimentation.
• Experience using mobile attribution and analytics tools such as AppsFlyer, Apple Search Ads, or Tableau.
• Strong analytical skills with the ability to turn performance data into clear actionable priorities, including comfort using AI tools.

Nice To Have

• Experience in sports media, sports betting, gaming, fintech, subscription products, or high-frequency consumer apps.