Mobile App Growth Lead — Data-Driven Marketing

Staples; Framingham (MA); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Bonus plan

Flexible work hours

401(k) with match

Store discount and more perks

Job summary

Staples is seeking an Omni App Program Manager as part of the Growth Marketing team to drive acquisition, adoption, and revenue growth for the Staples mobile app. You’ll design and execute data-driven marketing strategies across paid, owned, and product-integrated channels to boost installs, engagement, and lifetime value.

You will collaborate with Marketing, Product, Analytics, Digital Experience, and external partners to optimize onboarding, push notifications, deep linking, and lifecycle

Qualifications

• 5+ years of experience in digital marketing, growth marketing, mobile marketing, or related fields.
• Hands-on experience managing paid acquisition campaigns across platforms like Meta, Google, and Apple Search Ads.
• Experience with mobile attribution tools, measurement frameworks, and attribution methodologies.
• Proven ability to manage complex cross-functional programs across Marketing, Product, Analytics, and Technology.

Responsibilities

• Develop and execute mobile app growth strategies to drive customer acquisition, engagement, retention, and lifetime value.
• Own paid app install campaigns across platforms and optimize performance and investment efficiency.
• Manage app store optimization efforts across Apple App Store and Google Play Store.
• Define and monitor KPIs related to app installs, attribution, engagement, retention, and monetization.
• Lead mobile measurement infrastructure and attribution strategies with providers and tracking tech.
• Lead app-focused promotional strategies and exclusive customer offers to improve acquisition and engagement.
• Collaborate with Marketing, Product, Analytics, Digital Experience, and external vendors.
• Influence mobile product experiences including onboarding, push notifications, deep linking, and lifecycle initiatives.
• Build performance reporting and deliver insights, recommendations, and business cases to stakeholders.
• Identify opportunities to optimize customer acquisition investments and improve marketing effectiveness.

Skills

Mobile Marketing

Growth Marketing

Paid Acquisition

Cross-functional Collaboration

Data-Driven Decision Making

Education

Bachelor's degree in Marketing, Business, Analytics, Communications

Tools

Adobe Analytics

Google Analytics

Tableau

Power BI

Job description

Staples is seeking an Omni App Program Manager as part of the Growth Marketing team to drive acquisition, adoption, and revenue growth for the Staples mobile app. You’ll design and execute data-driven marketing strategies across paid, owned, and product-integrated channels to boost installs, engagement, and lifetime value.

You will collaborate with Marketing, Product, Analytics, Digital Experience, and external partners to optimize onboarding, push notifications, deep linking, and lifecycle