Remote Mobile Growth Lead - App & Subscriptions

Toptal; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Toptal is seeking a Mobile Marketing Lead to drive app downloads and subscription growth for a mobile-first ecommerce product. This hands-on role requires owning acquisition and growth initiatives end-to-end, not just strategy, across both B2B and B2C contexts.

You will execute growth experiments, test landing pages and campaigns, monitor key mobile metrics, and collaborate with product and sales to optimize every stage of the user journey while working remotely.

Qualifications

• Proven experience leading mobile marketing initiatives.
• Hands-on experience driving app downloads and subscriptions.
• Experience with mobile-focused ecommerce products across B2B and B2C.

Responsibilities

• Drive mobile app download growth initiatives across channels.
• Increase subscription acquisition through targeted mobile marketing.
• Own hands-on mobile marketing work for an ecommerce app.
• Support subscription growth across B2B and B2C audiences.
• Identify growth levers and test to improve acquisition and conversion.
• Monitor mobile growth metrics and adjust strategy based on results.

Skills

Mobile marketing leadership

Hands-on growth experiments

App download optimization

B2B and B2C marketing

Remote work setup

Tools

Mobile analytics tools

A/B testing

Job description

Toptal is seeking a Mobile Marketing Lead to drive app downloads and subscription growth for a mobile-first ecommerce product. This hands-on role requires owning acquisition and growth initiatives end-to-end, not just strategy, across both B2B and B2C contexts.

You will execute growth experiments, test landing pages and campaigns, monitor key mobile metrics, and collaborate with product and sales to optimize every stage of the user journey while working remotely.