Head of Digital Experience, Path to Purchase

Staples; Framingham (MA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Inclusive culture with BRGs

Flexible PTO and holidays

Discounts and 401(k) match

Job summary

Staples is seeking a Senior Manager, Digital Experience - Path to Purchase (B2C) to define and lead the customer journey strategy across Staples.com and the Staples app. You’ll own a portfolio of high-impact experiences, balancing business priorities with customer needs and technical possibilities to drive engagement and revenue.

You’ll partner with Marketing, Merchandising, Product Management, Analytics, Technology, and cross-functional teams to deliver personalized, measurable improvements.

Qualifications

• Bachelor’s degree or equivalent experience.
• 8+ years in ecommerce, digital product management, or related fields.
• Experience leading cross-functional initiatives with measurable impact.
• Experience developing digital customer experience or ecommerce strategies.
• Experience using data and insights to drive business decisions and customer experience improvements.

Responsibilities

• Lead a digital experience team in prioritization and execution of landing pages, discovery experiences, search, and product detail page initiatives.
• Own and prioritize a portfolio of digital experience initiatives balancing customer needs and business priorities.
• Develop and optimize end-to-end customer journeys across Marketing, Merchandising, Product Management, Staples Media Network, and other cross-functional teams.
• Ensure stakeholders understand site capabilities and recommend solutions that meet business objectives.
• Drive strategic planning and roadmap development for Path-to-Purchase experiences.
• Identify opportunities to improve customer experience through data analysis, insights, benchmarking, testing, and trends.
• Establish success metrics and accountability frameworks that measure engagement, conversion, customer satisfaction, and business impact.
• Lead cross-functional teams through complex initiatives and influence senior leaders to align priorities and strategy.
• Foster a culture of experimentation, personalization, and data-driven decision-making.
• Develop executive-level recommendations, business cases, and communications that support strategic decision-making.
• Lead, coach, and develop a team of Digital Experience associates, creating a high-performance culture.

Skills

Ecommerce strategy

Team leadership

Cross-functional collaboration

Data-driven decision making

Executive communication

Stakeholder management

A/B testing

Product management

Project management

Education

Bachelor's degree

Tools

Bloomreach

Figma

Monday.com

Excel

PowerPoint

Job description

Staples is seeking a Senior Manager, Digital Experience - Path to Purchase (B2C) to define and lead the customer journey strategy across Staples.com and the Staples app. You’ll own a portfolio of high-impact experiences, balancing business priorities with customer needs and technical possibilities to drive engagement and revenue.

You’ll partner with Marketing, Merchandising, Product Management, Analytics, Technology, and cross-functional teams to deliver personalized, measurable improvements.