Digital Experience & Loyalty Lead — Mobile Apps

Staples Advantage Canada; Framingham (MA); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

PTO & holidays

Discounts (online & retail)

401(k) match

Wellness programs

Job summary

Staples is seeking an Associate Manager, Digital Experience-Loyalty to lead customer experiences across Staples' mobile app and loyalty ecosystem. You will collaborate with Product, Marketing, Analytics, Loyalty, and Technology to influence roadmaps and translate needs into clear requirements.

The role requires strong organization, stakeholder management, and analytical skills, with a focus on mobile/app journeys and omnichannel experiences.

Qualifications

• Bachelor's degree and 5+ years in digital experience, eCommerce, mobile app, loyalty, marketing, or product operations.
• Proficiency with analytics and delivery tools (Adobe Analytics, Google Analytics, FullStory, Figma, Jira, Excel, PowerPoint, 365).
• Demonstrated end-to-end digital project management experience, preferably with Agile methodologies and tools such as Jira or Monday.com.

Responsibilities

• Lead cross-functional execution of app enhancements from planning through launch readiness and optimization.
• Influence roadmap-aligned app programs using customer insights and performance data.
• Develop business requirements, customer experience considerations, and acceptance criteria.
• Lead user acceptance testing, issue triage, launch readiness, and QA activities.
• Monitor app performance and customer feedback to identify friction points and drive improvements.
• Lead digital loyalty initiatives across app, site, email, and store experiences.
• Coordinate cross-channel communications with Marketing, Loyalty, Product, Technology, and store partners.
• Own recurring app and loyalty KPI reporting and synthesize trends for leadership.
• Conduct competitive audits of mobile, loyalty, wallet, and omnichannel experiences.
• Lead cross-functional workstreams and manage integrated project plans and dependencies.

Skills

Digital experience

E-commerce

Mobile app

Loyalty programs

Product operations

Analytics

Agile project management

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree in digital marketing or related field

Tools

Adobe Analytics

Google Analytics

FullStory

Figma

Jira

Microsoft Excel

PowerPoint

Microsoft 365

Tableau or Power BI

Job description

Staples is seeking an Associate Manager, Digital Experience-Loyalty to lead customer experiences across Staples' mobile app and loyalty ecosystem. You will collaborate with Product, Marketing, Analytics, Loyalty, and Technology to influence roadmaps and translate needs into clear requirements.

The role requires strong organization, stakeholder management, and analytical skills, with a focus on mobile/app journeys and omnichannel experiences.