Mobile App Growth & Performance Marketing Lead

Jobtailor; Washington (District of Columbia); On-site; USD 120,000 - 160,000; Full time

Job summary

NPR is seeking a data-driven marketing leader to plan and optimize campaigns that drive NPR app downloads and engagement. You will run paid media, create cross-channel promotions, manage budgets, and coordinate with product, analytics, content, and broadcasting teams to deliver cohesive campaigns.

You will also design and execute in-app messaging, push notifications, and email plans to boost retention while researching trends and testing new approaches to lift installs and engagement.

Qualifications

• 5+ years in a data-driven marketing role, preferably at a media or tech company.
• Proven track record in creative marketing campaign management and data-driven performance analysis.
• Proven ability to manage paid advertising budgets efficiently, especially for mobile app growth.
• Experience using tracking software, pixels, UTMs, and similar tools to identify promotions leading to new app users.
• Substantial experience across email, social, in-app messaging, display, audio, push notifications, SMS, web notifications/pop-ups, and in-product UX.
• Bachelor's degree
• Ability to establish cross-team processes, strategies, and collaboration tools.
• Ability to turn complex numbers into clear, simple stories for leadership decisions.
• Competitive analysis and audience behavior analysis skills.
• Experience with enterprise cross-channel messaging tools such as Salesforce Marketing Cloud, Braze, Iterable, or Adobe Campaign/Marketo is a plus.

Responsibilities

• Plan strategy and messaging for campaigns that encourage downloads and usage of the NPR app.
• Run paid advertising across social media, search, and video platforms.
• Create promotions for NPR radio broadcasts, podcasts, and newsletters.
• Manage advertising budgets to maximize ROI and minimize cost per download.
• Coordinate product, analytics, content, and broadcast teams to execute campaigns.
• Build push notifications, in-app messages, and email plans to boost retention and engagement.
• Research app-market trends, competitor activity, and audience needs.
• Lead testing and learning to identify strategies that drive installs and engagement.
• Track conversions and promotional performance to inform marketing decisions.
• Work with Audience Insights and Product teams to measure digital advertising and terrestrial promotions.
• Collaborate with app and web product teams, audience insights and analytics teams, content teams, and Network growth teams

Skills

Data-Driven Marketing

Campaign Management

Paid Advertising Budget Management

Audience Behavior Analysis

Cross-Channel Messaging Tools

Education

Bachelor's Degree

Tools

Salesforce Marketing Cloud

Braze

Iterable

Adobe Campaign

Marketo

Job description

NPR is seeking a data-driven marketing leader to plan and optimize campaigns that drive NPR app downloads and engagement. You will run paid media, create cross-channel promotions, manage budgets, and coordinate with product, analytics, content, and broadcasting teams to deliver cohesive campaigns.

You will also design and execute in-app messaging, push notifications, and email plans to boost retention while researching trends and testing new approaches to lift installs and engagement.