Meta Ads Lead & Creative Strategist (Home Services)

Elevateanddelegate; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Elevate and Delegate seeks a data-driven Meta Ads Media Buyer to manage 10+ campaigns for U.S. home services brands. You will optimize ads on Facebook and Instagram, test audiences, and tie creative quality to performance.

You'll rely on competitor insights and AI tools to produce compelling static creatives while maintaining high standards and efficiency. The role is primarily internal with limited client contact.

Qualifications

• Experience managing 10+ Meta Ads accounts.
• Experience with lead-generation campaigns for US home services.
• Ability to translate data into actionable insights for campaign optimization.
• Experience using AI tools for creative production.
• Strong creative instincts and direct-response understanding.
• Independent, proactive work style.

Responsibilities

• Meta Ads Management & Optimization across 10+ accounts on Facebook and Instagram.
• Build and optimize lead-generation campaigns for US home services.
• Analyze performance, identify opportunities, and make data-driven decisions to improve CPL and lead quality.
• Continuously test new audiences, messaging, offers, and creative variations.

Skills

Meta Ads Management

Lead Generation Campaigns

Data-driven Decision Making

AI for Creative Generation

Creative Strategy

Competitor Research

Independent / Proactive

Tools

Atrio

HeyGen

Claude

Canva

Photoshop

Job description

Elevate and Delegate seeks a data-driven Meta Ads Media Buyer to manage 10+ campaigns for U.S. home services brands. You will optimize ads on Facebook and Instagram, test audiences, and tie creative quality to performance.

You'll rely on competitor insights and AI tools to produce compelling static creatives while maintaining high standards and efficiency. The role is primarily internal with limited client contact.