Meta Ads Manager

Laly; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Laly is seeking a data-driven Meta Ads Manager in the United States to own paid social performance across client accounts. Build, launch, and optimize Facebook and Instagram campaigns that deliver qualified leads and measurable growth.

You will manage audience targeting, creative testing, budgets, and reporting, while aligning paid activity with organic strategy. This hands-on role requires strong analytical skills and the ability to translate insights into scalable campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 2 years hands-on experience managing Meta Ads campaigns with verifiable results.
• Experience with audience segmentation, retargeting funnels, and scaling strategies.
• Ability to write ad copy and brief designers in brand voice and Meta specs.

Responsibilities

• Build, launch, and manage Meta ad campaigns end to end: strategy, targeting, creative direction, optimization, and reporting.
• Develop architecture across cold, warm, and retention audiences with proper segmentation.
• Monitor daily budgets, bidding, creative performance, frequency, and audience health.
• Run structured A/B tests on creative, copy, audiences, and placements.
• Manage Meta Pixel and Conversions API setup, troubleshoot tracking, and attribution.
• Deliver clear weekly and monthly performance reports with actionable recommendations.
• Stay current on Meta platform updates, policy changes, and new ad products.
• Direct organic social strategy to ensure paid supports and amplifies results.

Skills

Audience segmentation

Retargeting funnels

Budget management

Performance analysis

A/B testing

Ad copywriting

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Facebook Ads Manager

Conversions API

Meta Pixel

Job description

Build, optimize, and scale Meta ad campaigns that drive real results.

We're looking for a sharp, data-driven Meta Ads Manager to own paid social performance across our brand and client accounts. You'll build, launch, and optimize campaigns on Facebook and Instagram that generate qualified leads and measurable growth. Your expertise in audience targeting, creative testing, budget management, and performance analysis will directly impact how our clients scale.

This is a hands-on, execution-first role with strategic ownership. You'll be responsible for understanding each client's brand, their goals, and their audience, then building the Meta ad strategy that delivers on all of it. You'll also direct organic social content strategy to ensure what's running organically supports and amplifies what's running in paid.

What you’ll do

• Build, launch, and manage Meta ad campaigns (Facebook and Instagram) end to end: strategy, audience targeting, creative direction, optimization, and reporting.
• Develop campaign architecture across cold prospecting, warm retargeting, and retention, with proper audience segmentation and exclusion logic.
• Monitor and optimize daily: budgets, bidding strategies, creative performance, frequency, and audience health.
• Run structured A/B tests on creative, copy, audiences, and placements.
• Manage Meta Pixel and Conversions API setup, troubleshoot tracking issues, and maintain accurate attribution.
• Deliver clear weekly and monthly performance reports with actionable recommendations.
• Stay current on Meta platform updates, policy changes, and new ad products.
• Direct organic social media strategy and content planning to ensure posts, stories, and reels reinforce and support paid campaign objectives. You set the direction, the social team executes.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of hands-on experience managing Meta Ads campaigns with verifiable results. You'll need to share case studies or anonymized examples showing real performance metrics (CPA, ROAS, lead volume) from accounts you personally managed.
• Experience with audience segmentation, retargeting funnels, and scaling strategies.
• Ability to write ad copy and brief designers on creative direction, in brand voice and within Meta's ad specs.
• Experience with TikTok Ads is not required but a strong bonus.