Meta Ads Growth Lead

Laly; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Laly is seeking a data-driven Meta Ads Manager in the United States to own paid social performance across client accounts. Build, launch, and optimize Facebook and Instagram campaigns that deliver qualified leads and measurable growth.

You will manage audience targeting, creative testing, budgets, and reporting, while aligning paid activity with organic strategy. This hands-on role requires strong analytical skills and the ability to translate insights into scalable campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 2 years hands-on experience managing Meta Ads campaigns with verifiable results.
• Experience with audience segmentation, retargeting funnels, and scaling strategies.
• Ability to write ad copy and brief designers in brand voice and Meta specs.

Responsibilities

• Build, launch, and manage Meta ad campaigns end to end: strategy, targeting, creative direction, optimization, and reporting.
• Develop architecture across cold, warm, and retention audiences with proper segmentation.
• Monitor daily budgets, bidding, creative performance, frequency, and audience health.
• Run structured A/B tests on creative, copy, audiences, and placements.
• Manage Meta Pixel and Conversions API setup, troubleshoot tracking, and attribution.
• Deliver clear weekly and monthly performance reports with actionable recommendations.
• Stay current on Meta platform updates, policy changes, and new ad products.
• Direct organic social strategy to ensure paid supports and amplifies results.

Skills

Audience segmentation

Retargeting funnels

Budget management

Performance analysis

A/B testing

Ad copywriting

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Facebook Ads Manager

Conversions API

Meta Pixel

Job description

Laly is seeking a data-driven Meta Ads Manager in the United States to own paid social performance across client accounts. Build, launch, and optimize Facebook and Instagram campaigns that deliver qualified leads and measurable growth.

You will manage audience targeting, creative testing, budgets, and reporting, while aligning paid activity with organic strategy. This hands-on role requires strong analytical skills and the ability to translate insights into scalable campaigns.