Remote Meta Ads Specialist - Growth & Conversion

Adsagenz; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Adsagenz is seeking a talented Meta Ads Specialist to lead performance campaigns across Facebook, Instagram, Messenger and Audience Network. The role emphasizes data-driven optimization, lead forms setup, and cross‑functional collaboration.

You will analyze creatives with Clarity and heatmaps, monitor budgets, and report insights to stakeholders while ensuring availability 8:30 AM–5:30 PM EST.

Qualifications

• Proven experience running Meta ads campaigns and managing all aspects of Meta Ads Manager.
• Experience with user behavior analysis tools like Clarity and heatmaps.
• Strong understanding of the Meta ad ecosystem, including Facebook, Instagram, Messenger, and Audience Network.

Responsibilities

• Plan, create, and launch effective Meta advertising campaigns across Facebook, Instagram, Messenger, and Audience Network.
• Set up and customize lead forms to capture valuable customer data for lead generation campaigns.
• Monitor and optimize ad campaigns, adjusting budgets, targeting, and creative elements based on performance.
• Conduct in-depth analysis of creative performance, including A/B testing of ad creatives and audience targeting strategies to improve overall ad performance.
• Utilize Clarity, heatmaps, and other behavior tracking tools to analyze user interaction and behavior on landing pages.
• Work with cross-functional teams to develop creative strategies that resonate with target audiences and align with campaign objectives.
• Use data insights to recommend and implement conversion optimization strategies to drive ROI.
• Continuously refine targeting strategies based on user behavior data, increasing campaign efficiency and effectiveness.
• Have an in-depth understanding of the Meta Ads Manager platform, including setting up campaigns, configuring custom audiences, and using advanced features.
• Troubleshoot and resolve technical issues related to ads performance, ensuring campaigns run smoothly and efficiently.
• Provide regular performance reports to stakeholders, highlighting key metrics and campaign results.
• Deliver actionable insights based on performance data to refine strategies and drive campaign success.
• Work closely with the marketing, creative, and product teams to ensure that ad campaigns align with broader marketing goals.
• Communicate performance data and suggest strategic improvements to drive growth and engagement.

Skills

Meta ads campaigns experience

Clarity

Heatmaps

Meta Ads Manager understanding

Tools

Meta Ads Manager

Job description

Adsagenz is seeking a talented Meta Ads Specialist to lead performance campaigns across Facebook, Instagram, Messenger and Audience Network. The role emphasizes data-driven optimization, lead forms setup, and cross‑functional collaboration.

You will analyze creatives with Clarity and heatmaps, monitor budgets, and report insights to stakeholders while ensuring availability 8:30 AM–5:30 PM EST.