Meta Ads Growth Strategist

Paired; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Paired is seeking a results-driven Meta Media Buyer in the United States to own end-to-end Facebook and Instagram campaigns. You will structure, test, optimize, and scale paid acquisition with a focus on qualified leads and customer growth, partnering with creative and organic teams to translate content into paid success.

Ideal candidates have 3+ years in Meta Ads, strong data analysis, and hands-on experience with pixels and attribution.

Qualifications

• 3+ years hands-on experience managing Meta Ads (Facebook and Instagram).
• Strong proficiency with Meta Ads Manager.
• Experience managing and scaling meaningful paid advertising budgets.
• Strong understanding of direct-response and performance marketing.
• Experience with lead-generation and conversion-focused campaigns.
• Strong understanding of campaign structure, audiences, bidding, budgeting, optimization, and scaling.
• Strong creative analysis and ad-testing skills.
• Ability to interpret advertising and funnel data and translate it into specific actions.
• Understanding of Meta Pixel, Conversions API, conversion events, UTMs, and attribution.
• Ability to evaluate performance beyond platform metrics and connect advertising results to downstream sales outcomes.
• Strong written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to work independently, take ownership, and proactively identify and solve performance problems.

Responsibilities

• Own day-to-day Meta campaign management across Facebook and Instagram.
• Build, launch, manage, and optimize campaigns across the customer acquisition funnel.
• Manage campaign structure, budgets, bidding, audiences, placements, optimization events, and spend allocation.
• Monitor account performance and adjust campaigns to prevent declines.
• Maintain clean campaign structures and naming conventions for scalability.
• Monitor metrics like CPM, CTR, CPC, CPL, CAC, conversion rates, lead quality, spend, and revenue.
• Identify where performance is breaking down and allocate budgets effectively.
• Develop structured testing for hooks, angles, messaging, formats, offers, CTAs, and creative concepts.
• Provide actionable briefs to the creative team based on data.
• Collaborate with Social Media Manager to test organic winners as paid creative.

Skills

Meta Ads Manager

Facebook Ads

Instagram Ads

Budget management

Campaign optimization

Lead generation

Data analysis

Creative testing

CRM attribution

Communication

Independent work

Tools

Meta Pixel

Conversions API

UTMs

CRM software

Job description

Paired is seeking a results-driven Meta Media Buyer in the United States to own end-to-end Facebook and Instagram campaigns. You will structure, test, optimize, and scale paid acquisition with a focus on qualified leads and customer growth, partnering with creative and organic teams to translate content into paid success.

Ideal candidates have 3+ years in Meta Ads, strong data analysis, and hands-on experience with pixels and attribution.