менеджер по email-маркетингу

HireHi; United States; Remote; USD 46,000 - 72,000; Full time

Benefits offered by this job

Competitive compensation

Stock options

Professional development

Internal mobility

Country-specific benefits (health, etc

Mental Health Days

Flexible working environment

Family-friendly benefits

Charitable initiatives

Job summary

airSlate ищет руководителя по email-маркетингу для определения стратегии, управления командами и развития программ lifecycle across четыре продукта. Ваша роль — формировать дорожную карту email, работать с масштабируемыми кампаниями и обеспечивать согласованность между каналами и продуктами.

Требуется 5+ лет опыта, знание инструментов маркетинга, умение работать с данными и англоязычное общение на уровне не ниже B2+.

Qualifications

• Опыт в email-маркетинге не менее 5 лет на позиции старшего специалиста или лидера
• Полный цикл email/retention: стратегиe, дизайн путешествия, сегментация и KPI
• Знание моделей атрибуции и окон атрибуции
• Опыт использования платформ маркетинга (Braze, Klaviyo, Iterable, Marketo, HubSpot)
• Опыт сотрудничества с командами продукта и Data Science

Responsibilities

• Определять стратегию email и путём многоканальной коммуникации влиять на LTV и удержание
• Вести разработку офферов и lifecycle-кампаний по 3 продуктам airSlate
• Управлять командой специалистов по email-маркетингу и координировать работу между командами
• Обеспечивать Deliverability и чистоту списков на масштабе 100k+ подписчиков
• Работать с данными и аналитикой, встраивая сигналы в триггеры и сегментацию

Skills

Email marketing

Lifecycle marketing

Retention programs

Strategic thinking

Data analysis

Cross-functional collaboration

English proficiency (B2+)

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Braze

Klaviyo

Iterable

Marketo

HubSpot

Job description

Описание

airSlate develops no-code workflow automation, electronic signature, and document management solutions. Its products serve hundreds of millions of users and more than one million customers worldwide, helping organizations digitize processes and improve efficiency.

Задачи

• Own email-channel-driven attributed revenue and set the strategic direction for email's contribution to LTV, retention, and expansion across airSlate products
• Define email and push notification strategy in line with product and marketing strategies
• Lead churn-prevention and win-back initiatives across email and push notifications as coordinated, signal-driven programs
• Set the email roadmap for 2026 and beyond by auditing existing programs, identifying gaps and quick wins, and prioritizing initiatives across three products against attributed revenue targets
• Define email's role in multi-channel orchestration, establishing boundaries and handoffs between email, in-product messaging, and other channels
• Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers
• Define data requirements for email programs, specify the user signals, cohort definitions, and event triggers needed from the data engineering team, and own those requests
• Own the team's contribution to the revenue attribution model by partnering with data teams to define lifecycle-stage KPIs and validate email attribution under the new framework
• Own email dashboards with the data team and align them with lifecycle dashboards so attribution reporting reflects email's contribution to revenue at each funnel stage
• Use generative and agentic AI tooling to drive personalization and automation at scale across a large, multi-product subscriber base
• Manage and develop three email marketing specialists, set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals
• Coordinate with the email development team, data team, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML
• Maintain and evolve automated email journeys across all four products, rebuilding or retiring programs where supported by data
• Ensure email deliverability and list health at scale across a large, multi-product subscriber base

Требования

• 5+ Years in email marketing as a senior contributor or leader, retention marketing, or lifecycle marketing with an email focus
• Proven end-to-end ownership of an email and/or retention/lifecycle program, including strategy, journey design, segmentation logic, and KPI ownership
• Familiarity with attribution models, attribution windows, and model transitions
• Experience using behavioral data and predictive models for segmentation, such as churn scoring or lifecycle stage classification
• Hands-on experience with a major marketing automation or email platform, such as Braze, Klaviyo, Iterable, Marketo, HubSpot, or an internal equivalent
• Cross-functional collaboration experience with Product and Data Science teams
• Strategic thinking at the program level, not only the campaign level
• Strong analytical skills, comfort with dashboards and data-warehouse-sourced data, and the ability to derive lifecycle insights independently
• Understanding of email deliverability and list health at scale (100K+ subscriber base)
• A Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Upper-Intermediate (B2) or higher English, written and spoken Будет плюсом: Experience in a multi-product or multi-brand environment

Условия

Локация: Польша

• Competitive compensation and stock options, plus a performance-based bonus system
• Professional development through courses, conferences, and access to learning resources
• internal mobility opportunities
• Country-specific benefits, including health coverage, wellness programmes, and fitness options
• Quarterly company-wide Mental Health Days
• Flexible working environment
• Family-friendly benefits, including flexibility for parents, airSlate Junior Club, company-wide family days, and a pet-friendly approach
• Charitable initiatives, including humanitarian aid in Ukraine, matching employee donations, and support for causes chosen by teams