CRM Specialist

Redcore Group; Georgia; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid vacations & sick leave

Health insurance program

Referral program

Educational programs

Rewards program

In-house Travel Service

Corporate events & team buildings

Job summary

Redcore Group is seeking a CRM and email marketing specialist to drive cross-channel campaigns (email, SMS, push, in-app, and pop-ups). You will own trigger-based communications, build automated flows, and optimize performance across channels.

You will collaborate with product and analytics teams, manage templates with basic HTML/CSS edits, monitor deliverability, and present reports to stakeholders. The role offers remote or on-site work in a multicultural environment with strong growth

Qualifications

• 2+ years in CRM or email marketing.
• Hands-on with Customer.io and ESP/CDP tools (Mailchimp, SendGrid, Klaviyo).
• Experience across email, SMS, push, in-app, and pop-ups.
• Understanding of trigger-based and automated communications.
• Basic HTML/CSS knowledge and experience with HTML email templates.
• Knowledge of email deliverability and warm-up strategies.
• Knowledge of CRM metrics (open rate, click rate, retention, churn).
• Awareness of deliverability nuances and anti-spam policies.
• Ability to work independently and own results.
• Plan, launch and control CRM campaigns; run A/B tests; optimize flows.
• Segment users by behavior and lifecycle.

Responsibilities

• Plan, launch and control CRM campaigns based on the communication plan.
• Analyze CRM and promo campaign performance using key metrics.
• Make conclusions and suggest improvements based on data.
• Run A/B tests and analyze test results.
• Build, maintain, and optimize automated and trigger-based communication flows.
• Segment users based on behavior, activity, and lifecycle stage.
• Manage email templates, including basic HTML/CSS edits and ensuring dynamic content consistency.
• Monitor email deliverability and domain reputation; take actions to maintain sending health.
• Prepare and present CRM performance reports to stakeholders and cross-functional teams.
• Continuously optimize communication processes, tools, and approaches.
• Work with product and analytics teams to improve user experience and key metrics.

Skills

CRM experience

Email marketing

Customer.io

Multi-channel messaging

HTML/CSS basics

Deliverability knowledge

CRM metrics

A/B testing

Segmentation & lifecycle

Independent work

Tools

Customer.io

Mailchimp

SendGrid

Klaviyo

Job description

• 2+ years of experience in CRM or email marketing;
• Hands-on experience with Customer.io and other ESP/CDP tools (Mailchimp, SendGrid, Klaviyo, or similar);
• Experience working with multiple communication channels: email, SMS, push notifications, in-app messages, and pop-ups;
• Understanding of trigger-based and automated communications;
• Basic knowledge of HTML/CSS and experience working with HTML email templates;
• Practical understanding of email deliverability, including domain/IP warm-up strategies, sender reputation monitoring, and spam risk prevention.
• Understanding of key CRM metrics (open rate, click rate, conversion, retention, churn, etc.);
• Understanding of deliverability nuances and anti-spam policies;
• Ability to work independently and take responsibility for results.

Will be plus

• Experience in betting, gambling, or other high-load digital projects;
• Experience working with large user databases

Soft Skills

• Responsibility and ownership;
• Proactive mindset
• Manage CRM communications across email, SMS, push notifications, in-app messages, and pop-ups;
• Plan, launch, and control CRM campaigns based on the communication plan;
• Analyze CRM and promo campaign performance using key metrics;
• Make conclusions and suggest improvements based on data;
• Run A/B tests and analyze test results;
• Build, maintain, and optimize automated and trigger-based communication flows;
• Segment users based on behavior, activity, and lifecycle stage;
• Manage email templates, including basic HTML/CSS edits and ensuring the logical consistency of dynamic content;
• Monitor email deliverability, domain reputation, and spam indicators, and implement actions to maintain healthy sending performance.
• Prepare and present CRM performance reports for stakeholders, including management and cross-functional teams.
• Continuously optimize communication processes, tools, and approaches;
• Work with product and analytics teams to improve user experience and key metrics.

An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
Modern corporate equipment based on macOS or Windows and additional equipment are provided

• Paid vacations, sick leave, personal events days, days off
• Corporate health insurance program for your well-being
• Referral program — enjoy cooperation with your colleagues and get the bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
• Corporate events, team buildings