Membership Growth Program Manager

NACD (National Association of Corporate Directors); Arlington (VA); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

NACD (National Association of Corporate Directors) in Arlington, VA is seeking a Program Manager, Membership Marketing to drive growth across channels, manage campaigns end-to-end, and elevate the member experience.

Reporting to the Director, Marketing, this hybrid role requires 3–5 years in marketing program management, strong collaboration skills, and a data-driven mindset. The position is based in the Arlington office with in-person days on Tuesdays–Thursdays.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Event Management, Journalism, or related field.
• 3–5 years of experience in marketing program management, membership marketing, event marketing, or similar.
• Experience in an association, membership-based organization, or events-driven environment preferred.
• Strong project management skills with a track record of executing programs on time and on budget.
• Comfortable with data and marketing performance metrics; knowledge of Google Analytics, CRM systems, or marketing automation is a plus.

Responsibilities

• Support membership growth initiatives focusing on acquisition, engagement, and retention.
• Coordinate campaigns and programs to align with marketing objectives and timelines.
• Identify opportunities to improve member touchpoints and test new channels.
• Execute multi-channel digital marketing campaigns (email, owned media, content).
• Plan and optimize campaigns across email, social, and digital channels with metric tracking.
• Assist with A/B testing, personalization, and optimization to refine messaging.
• Leverage AI to assist content development, audience segmentation, and optimization.
• Collaborate with sales, data leads, and agencies to report on performance and inform messaging.
• Manage member engagement programs, renewal campaigns, and community-building efforts.
• Track lead flow through marketing and sales funnels and improve handoff processes.
• Analyze campaign data and maintain dashboards for stakeholders.

Skills

Project management

Data analysis

Communication

Team collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, Event Management, Journalism, or related field

Tools

Google Analytics

CRM systems

Marketing automation platforms

Optimizely

Delivra

Salesforce

Cvent

Job description

NACD (National Association of Corporate Directors) in Arlington, VA is seeking a Program Manager, Membership Marketing to drive growth across channels, manage campaigns end-to-end, and elevate the member experience.

Reporting to the Director, Marketing, this hybrid role requires 3–5 years in marketing program management, strong collaboration skills, and a data-driven mindset. The position is based in the Arlington office with in-person days on Tuesdays–Thursdays.