Marketing Manager: Data-Driven Growth & Multichannel

Duck River Electric Membership Corporation; Arlington (VA); Hybrid; USD 101,000 - 124,000; Full time

Job summary

NRECA in Arlington, VA is seeking a Marketing Manager to lead integrated marketing campaigns that drive product adoption, member engagement and revenue growth across our programmes and services.

You will blend audience insights, data analytics and AI-assisted content to design campaigns that deliver measurable results and elevate our go-to-market storytelling. This is a hybrid role with collaboration across teams and leadership visibility.

Qualifications

• 5+ years of experience in marketing, ideally within a complex, matrixed organisation.
• Proven ability to develop and execute integrated, multichannel campaigns that drive measurable outcomes.
• Strong experience using data, audience segmentation and analytics to inform strategy and optimise performance.
• A strategic mindset with the ability to connect marketing efforts to business impact and growth.
• Exceptional communication skills with a talent for translating ideas into compelling, actionable messaging.

Responsibilities

• Lead integrated marketing strategies that align to business goals and drive awareness, engagement, utilisation and revenue growth across key products and programmes.
• Translate complex offerings into clear, compelling value propositions and messaging frameworks that resonate with diverse member audiences and differentiate in the marketplace.
• Concept and deliver end-to-end campaigns across digital, email, social, web and event channels—optimising the right mix to reach and convert target audiences.
• Use audience segmentation, campaign performance metrics and insights to continuously refine strategies and improve results.
• Utilise AI tools and marketing technologies to enhance content creation, streamline workflows and increase campaign effectiveness.
• Collaborate closely with cross-functional stakeholders and senior leaders to define goals, assess opportunities, prioritise initiatives and deliver marketing solutions that drive impact.
• Evaluate incoming requests through a strategic lens—ensuring alignment, guiding stakeholders towards the most effective approach and protecting campaign integrity.
• Partner with creative, communications and marketing operations teams to ensure cohesive execution, strong brand alignment and high-quality deliverables.

Skills

Multichannel marketing

Strategic thinking

Data analysis

Communication

Campaign management

Tools

AI tools

Job description

NRECA in Arlington, VA is seeking a Marketing Manager to lead integrated marketing campaigns that drive product adoption, member engagement and revenue growth across our programmes and services.

You will blend audience insights, data analytics and AI-assisted content to design campaigns that deliver measurable results and elevate our go-to-market storytelling. This is a hybrid role with collaboration across teams and leadership visibility.