Program Manager, Membership Marketing

NACD (National Association of Corporate Directors); Arlington (VA); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

NACD (National Association of Corporate Directors) in Arlington, VA is seeking a Program Manager, Membership Marketing to drive growth across channels, manage campaigns end-to-end, and elevate the member experience.

Reporting to the Director, Marketing, this hybrid role requires 3–5 years in marketing program management, strong collaboration skills, and a data-driven mindset. The position is based in the Arlington office with in-person days on Tuesdays–Thursdays.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Event Management, Journalism, or related field.
• 3–5 years of experience in marketing program management, membership marketing, event marketing, or similar.
• Experience in an association, membership-based organization, or events-driven environment preferred.
• Strong project management skills with a track record of executing programs on time and on budget.
• Comfortable with data and marketing performance metrics; knowledge of Google Analytics, CRM systems, or marketing automation is a plus.

Responsibilities

• Support membership growth initiatives focusing on acquisition, engagement, and retention.
• Coordinate campaigns and programs to align with marketing objectives and timelines.
• Identify opportunities to improve member touchpoints and test new channels.
• Execute multi-channel digital marketing campaigns (email, owned media, content).
• Plan and optimize campaigns across email, social, and digital channels with metric tracking.
• Assist with A/B testing, personalization, and optimization to refine messaging.
• Leverage AI to assist content development, audience segmentation, and optimization.
• Collaborate with sales, data leads, and agencies to report on performance and inform messaging.
• Manage member engagement programs, renewal campaigns, and community-building efforts.
• Track lead flow through marketing and sales funnels and improve handoff processes.
• Analyze campaign data and maintain dashboards for stakeholders.

Skills

Project management

Data analysis

Communication

Team collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, Event Management, Journalism, or related field

Tools

Google Analytics

CRM systems

Marketing automation platforms

Optimizely

Delivra

Salesforce

Cvent

Job description

This is a \"hybrid\" role. Selected candidate will work in the NACD's Arlington, VA office (Tuesdays-Thursdays) on a weekly basis.

Summary Job Description

The Program Manager, Membership Marketing will be responsible for supporting membership growth through the execution and management of marketing programs and campaigns. This role is well-suited for a marketer who is organized, data-curious, and skilled at bringing programs to life across multiple channels. The ideal candidate has experience managing projects and initiatives end-to-end, a strong collaborative instinct, and a genuine investment in the member experience and the communities they serve. This role will report to the Director, Marketing.

Duties And Responsibilities

Membership Growth Programs

• Support the development and execution of membership growth initiatives focused on acquisition, engagement, and retention.


• Manage the day-to-day coordination of campaigns and programs, ensuring timely delivery and alignment with broader marketing objectives.


• Identify opportunities to improve member touchpoints and contribute ideas for new channels and tactics.

Digital Marketing & Campaign Management

• Execute multi-channel digital marketing campaigns, including email marketing, owned media, and content marketing.


• Support the planning and optimization of campaigns across email, social media, and digital channels, tracking performance against key metrics such as leads generated, MQLs, SQLs, conversion rates, closed wins, open rates, click-to-open rates, and more.


• Assist with A/B testing, personalization, and optimization efforts to refine messaging and creative.


• Leverage AI to support content development, audience segmentation, and campaign optimization, staying current on emerging applications relevant to membership marketing.


• Collaborate closely with the sales team, Digital Marketing Data Lead, and agency partners to manage campaign execution and maintain a pulse on performance reporting, leveraging data and insights to continuously inform messaging, positioning, and future campaign development.

Member Engagement, Retention, and Loyalty

• Manage execution of member engagement programs, including personalized communications, renewal campaigns, and community-building initiatives.


• Partner with the sales team to track and analyze lead flow through the marketing and sales funnel, using data to identify gaps, refine handoff processes, and continuously improve the quality and conversion of leads generated through membership marketing efforts.

Data Analysis & Reporting

Track and report on key performance indicators including member acquisition, engagement, and retention metrics.

• Analyze campaign and program data to identify trends and surface actionable recommendations.


• Maintain dashboards and regular reporting cadences to keep stakeholders informed.

Partnerships & Collaborations

• Work closely with the Marketing Associate, Membership Marketing to ensure a unified and consistent approach to supporting the sales team’s acquisition efforts, including aligned messaging, coordinated campaign execution, and shared visibility into pipeline activity.


• Coordinate with internal marketing counterparts and external vendors to support partnership and co-marketing initiatives.


• Serve as a reliable point of contact for third-party organizations and vendors involved in membership marketing programs.

Supervisory Responsibilities

This role has no direct reports.

Education/Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, Event Management, Journalism, or a related field.


• 3–5 years of experience in marketing program management, membership marketing, event marketing, or a similar role.


• Experience in an association, membership-based organization, or events-driven environment preferred.


• Strong project management skills with a track record of executing programs on time and on budget.


• Comfortable working with data and marketing performance metrics; experience with Google Analytics, CRM systems, or marketing automation platforms a plus.


• Familiarity with email marketing, social media, and digital campaign execution.


• Excellent organizational and communication skills, with the ability to manage multiple priorities in a fast-paced environment.


• Collaborative team player with a proactive, solutions-oriented mindset.


• Eagerness to test, learn, and iterate across programs and campaigns.

Preferred Qualifications

• Experience coordinating member-facing programs or events with measurable outcomes.


• Familiarity with marketing and CRM platforms (e.g., Optimizely, Delivra, Salesforce, Cvent).

This position description summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be required to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

The salary/hourly range for this position is $85,000-$95,000 plus bonus potential. Compensation is based on several factors including but not limited to education, work experience, certifications, etc.