Member Experience & Growth Leader

Community Associations Institute; Falls Church (VA); Hybrid; USD 72,000 - 78,000; Full time

Job summary

Community Associations Institute is seeking a Manager of Membership Engagement & Growth in Falls Church, VA to drive sustained membership growth through strategic engagement, onboarding, and meaningful member experiences.

You will design and deliver programs that strengthen retention, expand participation across priority segments, and partner with internal teams to align touchpoints across the member lifecycle. The hybrid role emphasizes relationship-based growth over transactional activities.

Qualifications

• Bachelor’s degree in communications, business administration, association management, or a related field.
• 3–5 years of experience in membership engagement, community building, customer experience, or association management.
• Strong relationship-building and engagement mindset with a focus on long-term member value.
• Experience with AMS and engagement platforms (e.g., Higher Logic, netFORUM, Real Magnet preferred).

Responsibilities

• Design and manage engagement strategies that support membership growth, retention, and long‑term involvement—not transactional recruitment campaigns.
• Strengthen the member lifecycle experience, including onboarding, early engagement, renewal readiness, and re‑engagement.
• Identify growth opportunities by expanding participation within key member segments (e.g., students, new professionals, international members).
• Lead development of online communities and engagement initiatives for specialized member groups on Higher Logic.
• Track, analyze, and report on engagement metrics to inform continuous improvement.
• Represent CAI at conferences, chapter events, and selected industry events to support member connection and growth.

Education

Bachelor’s degree in communications, business administration, association management, or a related field

Equivalent experience

Tools

Higher Logic

netFORUM

Real Magnet

Job description

Community Associations Institute is seeking a Manager of Membership Engagement & Growth in Falls Church, VA to drive sustained membership growth through strategic engagement, onboarding, and meaningful member experiences.

You will design and deliver programs that strengthen retention, expand participation across priority segments, and partner with internal teams to align touchpoints across the member lifecycle. The hybrid role emphasizes relationship-based growth over transactional activities.