Membership Growth & Partnerships Director

Socket.dev; Baltimore (MD); On-site; USD 70,000 - 110,000; Full time

Job summary

The YMCA of Central Maryland is seeking a Membership Director for the Family Center to oversee membership operations, grow new members, retain current members, and ensure high-quality service aligned with association standards.

The role leads membership staff, drives outreach to local businesses and community partners, supports registration logistics, and participates in the annual fundraising campaign, with budget oversight and compliance.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Recreation, or a related field.
• Minimum of five (5) years of progressive experience in sales, customer service, or membership operations, including at least three (3) years in supervisory capacity.
• Proven ability to train, motivate, and lead high-performing teams, preferably in a nonprofit or membership-based organization.
• Demonstrated success in sales pipeline management, lead generation, and conversion.
• Experience managing corporate outreach initiatives and developing community and business partnerships.
• Budget management experience with a scope of $1.5M+ strongly preferred.
• Proficiency in Microsoft Office and membership database systems.
• Ability to work flexible hours including evenings, weekends, and holidays.
• Excellent interpersonal and communication skills; ability to relate effectively to diverse populations.

Responsibilities

• Develops and executes membership strategies to drive new member acquisition and existing member retention.
• Establishes a strong member-focused culture by modeling relationship-building skills, including Listen First and empathy-driven communication.
• Trains, supervises, and evaluates membership associates and volunteers; implements a structured sales training program to enhance associate performance and conversion rates.
• Plans and leads all membership associate team meetings and ongoing professional development initiatives.
• Coordinates with Program and Marketing Directors to support registration logistics (walk-in, phone, and online) and ensure timely and accurate promotion of membership and programs.
• Collaborates with the center leadership to ensure consistent delivery of association-wide membership objectives and operational excellence.
• Engages in active outreach to local businesses, schools, and community organizations to establish and strengthen corporate partnerships and referral pipelines.
• Represents the Y at local community events and organizes Family Center membership events to increase visibility and member engagement.
• Leads assigned aspects of the annual fundraising campaign, including donor engagement and volunteer coordination.
• Oversees front desk procedures and collaborates with the Business Office on financial transactions, member billing, and reconciliation.
• Manages department budget in alignment with approved goals; monitors financial performance and implements corrective actions when needed.
• Ensures full compliance with Y policies, procedures, and safety regulations.

Skills

Sales pipeline management

Leadership

Customer service

Communication

Education

Bachelor's degree in Business Administration, Marketing, Recreation, or related field

Tools

Microsoft Office

Membership database systems

Job description

The YMCA of Central Maryland is seeking a Membership Director for the Family Center to oversee membership operations, grow new members, retain current members, and ensure high-quality service aligned with association standards.

The role leads membership staff, drives outreach to local businesses and community partners, supports registration logistics, and participates in the annual fundraising campaign, with budget oversight and compliance.