Membership & Enrollment Director

Crossover; Fremont (CA); On-site; USD 180,000 - 220,000; Full time

Job summary

Alpha is hiring for a Director of Membership to own the campus admissions process end-to-end, from inquiry to first day of school. You will manage 20+ active families, deliver fit assessments, and present admissions decisions in person.

You will log interactions in HubSpot and the SIS, coordinate tours and shadow days, and use AI tools to prep summaries. You’ll report pipeline health to leadership each week and build local partnerships.

Qualifications

• 3+ years in a client-facing role where an individual or family was the buyer at $25,000 or more per client, or $2,000 or more per month.
• You have personally owned a client, admissions, or membership journey from first inquiry through the commitment decision.
• You have managed 7+ client relationships at once in a CRM, database, or tracking system.
• You have told a prospective client not to buy, enroll, or join because it was not the right fit.
• You have used AI tools in a client-facing workflow.
• You communicate concisely and professionally in live conversations and writing with executives, high-net-worth individuals, or other demanding clients.
• You have personally led polished in-person tours, presentations, meetings, or hosted experiences for affluent families, senior executives, or other high-profile visitors.
• You can build a multi-touch relationship over 30 or more days and stay engaged with families who are not ready to enroll immediately.
• You have owned a measurable enrollment, revenue, membership, or high-value customer-acquisition target, including generating qualified demand and building local referral or community partnerships.
• You live in, or will move within 60 days to, an open campus market: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
• Willing to work on-site at your campus daily.
• Authorized to work in the United States without visa sponsorship.

Responsibilities

• Owning the membership journey for every prospective family, from first inquiry through onboarding, and running a real needs assessment before you present anything.
• Carrying 20 or more active families at once, answering every inquiry promptly and reviewing applications daily.
• Leading campus tours, open houses, info sessions, and shadow days that show families exactly who this is and is not for.
• Forming the admit or decline recommendation and delivering the decision to the family yourself.
• Keeping HubSpot and the student information system (SIS) current after every interaction, using AI tools like ChatGPT or Claude for prep and summaries, and reporting pipeline health to leadership weekly.

Skills

Client-facing experience

Enrollment ownership

CRM management

AI tools usage

Executive communication

Tools

HubSpot

SIS

Job description

Alpha is hiring for a Director of Membership to own the campus admissions process end-to-end, from inquiry to first day of school. You will manage 20+ active families, deliver fit assessments, and present admissions decisions in person.

You will log interactions in HubSpot and the SIS, coordinate tours and shadow days, and use AI tools to prep summaries. You’ll report pipeline health to leadership each week and build local partnerships.