Membership Director Glen Allen

American Family Fitness; Glen Allen (VA); On-site; USD 40,000 - 60,000; Full time

Job summary

American Family Fitness is seeking a Membership Director to lead membership sales through prospecting and tours, while retaining current members and ensuring service excellence aligned with club policies. The role emphasizes contract execution and overall member experience.

The position focuses on growing memberships, meeting renewal goals, and maintaining high standards of professionalism and integrity in daily operations.

Qualifications

• Effective communication skills.
• Good administrative and computer skills.
• Knowledge of product or service.
• Ability to build rapport.
• Self motivation.
• Integrity.
• Resourcefulness.
• Professionalism.

Responsibilities

• Generate new sales for the club through prospecting.
• Provide effective membership tours to prospects.
• Retain current members.
• Provide exceptional service to all members in relation to club policies and inquiries.
• Execute contracts properly.

Skills

Membership sales

Prospecting

Customer service

Contract handling

Retention strategies

Tools

Administrative skills

Computer skills

Job description

Membership Director

The Primary function of the Membership Director is to sell health club memberships by selling the benefits of health and fitness to all prospective members.

DUTIES

• Generate new sales for the club through prospecting.


• Providing effective membership tours to prospects.


• Retention of current members.


• Providing exceptional service to all members in relation to club policies and inquiries.


• Executing contracts properly.

OBJECTIVES

• The primary objective of the Membership Director is to produce new memberships for the club and meet goals.


• The secondary objective of the Membership Director is to retain existing members of the club and meet renewal goals.

CRITERIA FOR SUCCESS

• Good administrative and computer skills


• Effective communication skills


• Knowledge of product or service


• Ability to build rapport


• Self motivation


• Integrity


• Resourcefulness


• Professionalism