Membership Director

One Athletics; Charlotte (NC); On-site; USD 48,000 - 68,000; Full time

Job summary

One Athletics is seeking a Membership Director to retain members and drive monthly new memberships, reporting to the General Manager and the Membership Team.

The role requires knowledge of services, programs and products, industry trends, and strong rapport-building to sustain referrals and retention. Duties include tours, inquiries, paperwork, lead generation, and marketing to local organizations.

Qualifications

• Experience in Membership Development and Sales.
• Excellent Communication and Customer Service skills.
• Proven ability to develop and implement effective membership strategies.
• Strong organizational and multitasking abilities.
• Bachelor's degree in Business Administration, Marketing, Communications, or related field is preferred.
• Experience in the athletic or sports industry is a plus.

Responsibilities

• Deliver the ultimate fitness experience to every member, every time.
• Recruit and retain new club members.
• Attain membership sales and revenue goals.
• Acquire point of sale referrals from every new member.
• Meet, greet, and work the floor during select times.
• Accept membership inquiries and schedule appointments daily.
• Conduct tours for scheduled appointments and prospects.
• Complete all membership paperwork and daily reports in an accurate and timely manner.
• Generate leads through in-club marketing and businesses within the community.
• Enter new members in appropriate tracking system and schedule Smart Starts or other integration programs.
• Track leads, appointments, and prospect interests in appropriate systems.
• Market club to organizations and corporations.
• Attend all required meetings and trainings.
• Understand and follow employee standards of conduct and ethics.
• Uphold club building, facilities, service, program, and emergency procedures.
• Assume other duties as assigned.
• Work morning, evening, and weekend shifts as necessary.

Skills

Membership Development

Sales

Communication

Organization

Customer service

Relationship building

Attention to detail

Education

Bachelor's degree in Business Administration, Marketing, Communications, or related field

Tools

MS Office

Email

Job description

The Membership Director is responsible for retaining current members and producing consistent monthly sales of new memberships to surpass all goals and expectations under the management of the General Manager and the support of the Membership Team. The Director must display, have knowledge of and participate in company services, programs, and products and must be knowledgeable of current industry trends and competitors. Most importantly, Membership Director must build rapport and lasting relationships with prospective and current members to maintain a referral base and retain members.

Job Responsibilities

• Deliver the ultimate fitness experience to every member, every time
• Recruit and retain new club members
• Attain membership sales and revenue goals
• Acquire point of sale referrals from every new member
• Meet, greet, and work the floor during select times
• Accept membership inquiries and schedule appointments daily
• Conduct tours for scheduled appointments and prospects
• Complete all membership paperwork and daily reports in an accurate and timely manner
• Generate leads through in-club marketing and businesses within the community
• Enter new members in appropriate tracking system and schedule Smart Starts or other integration programs
• Track leads, appointments, and prospect interests in appropriate systems
• Market club to organizations and corporations
• Attend all required meetings and trainings
• Understand and follow employee standards of conduct and ethics
• Uphold club building, facilities, service, program, and emergency procedures
• Assume other duties as assigned
• Work morning, evening, and weekend shifts as necessary

Qualifications

• Experience in Membership Development and Sales
• Excellent Communication and Customer Service skills
• Proven ability to develop and implement effective membership strategies
• Strong organizational and multitasking abilities
• Bachelor's degree in Business Administration, Marketing, Communications, or related field is preferred
• Experience in the athletic or sports industry is a plus
• Excellent verbal and nonverbal communication skills
• Strong work ethic that includes punctuality, organization, and attention to detail
• Ability to maintain a friendly, enthusiastic, and positive attitude
• Outwardly facing professional appearance
• Confidence and desire to create new relationships quickly
• Willingness to work flexible hours
• Demonstrated selling skills, including cross-selling and upselling
• Ability to effectively enter and retrieve information from sales tracking systems
• Basic computer skills (MS Office, email, MS Windows)