Membership Director

YMCA of Greater Brandywine; Daylesford (PA); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Free family YMCA membership

Medical, dental, and vision insurance

Paid holidays & generous PTO

Babysitting for up to 4 hours/day

Program discounts on childcare, camp,,

Retirement plan with employer 12% + 0

Education reimbursement

Referral bonuses starting at $300

Job summary

The YMCA of Greater Brandywine is seeking a proactive Membership Director to lead the membership team and drive growth while delivering an exceptional member experience.

You will develop strategies to meet goals, oversee the CRM-driven prospect funnel, onboarding and staff training, and coordinate events that boost retention and new memberships, all while managing the branch budget and volunteer committee.

Qualifications

• HS diploma or GED required; bachelor’s degree highly preferred.
• 3–5 years of member services or sales experience.
• Experience training others in sales and customer engagement.
• Strong verbal communication and presentation skills.
• Fluent in spoken and written English.

Responsibilities

• Develops and communicates YMCA of Greater Brandywine membership benefits and values.
• Identifies strategies to meet membership goals and lead-to-join rates.
• Manages membership prospects and process via CRM system.
• Hires, trains, and oversees membership staff and volunteers.
• Develops branch tour scripts and sales processes for the branch to invite prospects.
• Identifies training needs and leads staff development sessions.
• Executes events and programs to drive membership retention and growth.
• Chairs the branch membership committee and manages the budget.

Skills

Member services

Sales

Public speaking

Interpersonal skills

Networking

Communication

Education

High school diploma

Bachelor’s degree preferred

Tools

CRM software

Microsoft Office

Job description

Embark on a Journey of Impactful AdventureThe Membership Director leads the membership team in their efforts to drive new membership sales, meeting or exceeding goals assigned by management, and delivers a stellar member experience that leads to strong member retention.Who Are We?The YMCA of Greater Brandywine (YGBW) was named a 2026 Top Workplace by The Philadelphia Inquirer for the third consecutive year. An association of nine YMCAs serving Chester County, the YMCA of Greater Brandywine is a non-profit organization dedicated to nurturing the potential of every child, promoting healthy living, and fostering social responsibility through life-changing programs for all.Perks & BenefitsFree family YMCA membership, including outdoor poolsMedical, dental, and vision insurance, along with paid holidays and plentiful PTO for full-time employeesBabysitting while you work (up to 4 hours per day)Generous program discounts on childcare, camp, youth sports, swimming lessons and more!12% employer contribution to retirement savings upon reaching eligibility and optional 403B retirement savings plan upon hire.Employee Assistance ProgramContinuing education reimbursement, tuition discounts with Chestnut Hill College and Immaculata UniversityCareer development and paid trainingUnlimited referral bonus beginning at $300.00What You’ll DoDevelops and maintains a full understanding of the benefits, offerings and values of YGBW membership and programming and can articulate them to all types of people with differing needs.Identifies and implements strategies to meet and/or exceed membership goals and lead-tojoin rates set by management.Manages and facilitates membership prospects and process via organizational CRM system.Hires, trains, and oversees membership staff and volunteers, making sure there is ample coverage during branch operating hours. Responsible for the Onboarding and training of staff.Regularly audits and recognizes staff for following standard operating procedures and delivering great member experiences.Develops and manages a cause-driven tour script and sales process for their branch, ensuring all staff can deliver it with enthusiasm and energy, and are comfortable directly inviting/encouraging prospects to join the Y.Identifies training needs and areas of opportunities for their staff teams, developing and leading training sessions as needed.Executes strategies to ensure that members and/or program participants connect with one another and connect with the YMCA to drive retention.Assists with membership account maintenance such as the collection of unpaid membership fees, and the processing of both third-party and income-based memberships.Manages branch events that drive new membership sales and/or retention from concept to completion, as well as representing the YMCA at community events.Chairs the branch’s volunteer membership committee, empowering the committee to support the branch in driving membership sales and retention.Oversees and manages the branch’s membership budget.Ensure compliance with all YGBW policies and standard operating procedures.Perform other related duties as assigned.What You'll NeedHS diploma/GED required; bachelor’s degree highly preferred3-5 years of member services/sales experience required with strong interpersonal skillsExperience training others in becoming skilled in sales, prospecting and cultivation preferredFriendly, approachable demeanor with the ability to understand and appreciate the value and importance of every member and customer interaction.Team player who works with a sense of urgency to empower others in achieving set goals.Strong networking and relationship building skills, friendly and approachable.Excellent verbal skills required. Articulate, engaging and comfortable with public speaking and presentations to groups/individuals.Must be fluent in spoken and written English.Advanced computer knowledge with the ability to learn new systemsObtain and maintain all new hire certifications and trainings within 90 days of hireWork Conditions and Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee frequently is required to sit and reach, and must be able to move around the work environment. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust. The noise level in the work environment is usually moderate.Why You Need To ApplyNot meeting every single requirement? That’s perfectly okay! Research shows that women and marginalized groups are often hesitant to apply for jobs unless they meet all the qualifications. If you’re excited about this role, don’t let a few mismatches in your experience hold you back. We want to see your application! You could be exactly what we’re looking for!