Marketing Analytics & Member Insights Strategist

UFCU

Austin (TX)

On-site

USD 85,000 - 120,000

Full time

14 days+

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Job summary

UFCU is seeking a Marketing and Member Insights Analyst to turn data into strategic insights that drive growth, engagement, and profitability. You will analyze member data, optimize campaigns, and build predictive models that influence decisions across marketing channels and product experiences.

The role sits within the Digital Marketing Team and reports to the Digital Marketing Director, focusing on member-centric analytics and analytics infrastructure improvements to support enhanced member

Qualifications

Bachelor’s degree in Marketing, Finance, Statistics, Economics, or Business or equivalent experience.
5 years' experience in analytics, business intelligence, data-driven marketing, or finance.
3 years’ experience using BI tools including Power BI, CRM platforms, Web analytics tools, or MCIF databases.
Minimum three (3) years of SQL or similar querying experience.
Ability to synthesize complex data from a variety of sources into succinct actionable recommendations.

Responsibilities

Analyze member and campaign data across platforms to evaluate performance and identify opportunities.
Deliver strategic insights on campaign impact, segmentation, and financial results to guide decisions.
Design and execute A/B tests to improve campaign performance and inform strategy.
Build dashboards and reports tracking KPIs and marketing effectiveness.
Monitor customer satisfaction trends and drivers of NPS and likelihood to recommend.