Growth Analytics Lead — Marketing & Product Performance

Everwise Credit Union; South Bend (IN); On-site; USD 90,000 - 120,000; Full time

Job summary

Everwise Credit Union is seeking a Sr. Marketing + Product Performance Analyst to lead performance measurement, develop scalable reporting, and translate data into growth insights across marketing, product, and member experience.

The role partners with Marketing, Product Strategy, Data & Analytics, BI, and business leaders to drive campaign optimization, product strategy, segmentation, and channel decisions.

Qualifications

• Bachelor's degree in marketing, business analytics, data analytics, or related field.
• Experience building dashboards, scorecards, and recurring reports that communicate insights to stakeholders.

Responsibilities

• Design, build, and improve performance reporting, dashboards, and scorecards across marketing, product, channels, and member experience.
• Translate objectives into performance frameworks, KPIs, and success measures for planning, optimization and growth.
• Analyze marketing performance across acquisition, engagement, conversion, retention, cross-sell, and lifecycle initiatives.
• Collaborate with Marketing, Product Strategy, Data & Analytics, and BI to deliver actionable insights for planning and decision-making.
• Partner with teams to design and evaluate experiments, and measure outcomes against goals.

Skills

Strong analytical

SQL

Dashboard development

Data storytelling

Communication

Education

Bachelor's degree in marketing, business analytics, data analytics, or related field

Tools

Power BI

Qlik

Looker Studio

Tableau

Excel

PowerPoint

Job description

Everwise Credit Union is seeking a Sr. Marketing + Product Performance Analyst to lead performance measurement, develop scalable reporting, and translate data into growth insights across marketing, product, and member experience.

The role partners with Marketing, Product Strategy, Data & Analytics, BI, and business leaders to drive campaign optimization, product strategy, segmentation, and channel decisions.