Marketing Analytics Lead for Growth & Insights

PSECU; Harrisburg (Dauphin County); Hybrid; USD 90,000 - 130,000; Full time

Job summary

PSECU in Harrisburg, PA, seeks a Manager, Marketing Analytics to lead a team of analytics professionals across Marketing, Digital Experience, Retail, Product, and more. You will define measurement strategy, dashboards, and insights that drive member growth, engagement, and retention.

Responsibilities include moving beyond reports to actionable recommendations, partnering with senior leaders, and building a modern analytics roadmap.

Qualifications

• Bachelor's degree required.
• 7–10 years of progressive analytics leadership in marketing or related fields.
• Advanced experience with BI tools (Power BI/Tableau).
• Strong SQL skills and handling large multi-source datasets.

Responsibilities

• Lead a team of analytics professionals and manage competing priorities.
• Develop marketing measurement strategy, KPIs, and dashboards.
• Provide executive-ready insights and recommendations to influence decisions.
• Partner across Marketing, Product, Digital Experience, Retail, and other lines of business.

Skills

Team leadership

Marketing analytics

Power BI

SQL

Communication

Storytelling

Education

Bachelor's degree

Tools

Tableau

Python

Snowflake

Job description

PSECU in Harrisburg, PA, seeks a Manager, Marketing Analytics to lead a team of analytics professionals across Marketing, Digital Experience, Retail, Product, and more. You will define measurement strategy, dashboards, and insights that drive member growth, engagement, and retention.

Responsibilities include moving beyond reports to actionable recommendations, partnering with senior leaders, and building a modern analytics roadmap.