MedTech Marketing Director: Global Growth & Demand

IQVIA INC (US10); Wayne (PA); On-site; USD 108,000 - 301,000; Full time

Job summary

IQVIA is seeking a strategic Director of MedTech Marketing to lead global marketing across the MedTech portfolio. You will partner with commercial, clinical, product, and regional leaders to translate priorities into differentiated positioning and evidence-based customer programs.

You will drive demand, thought leadership, and market engagement through integrated campaigns, content, events, and digital channels, while leading a high-performing team and optimizing the marketing budget for growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related field.
• 10+ years of progressive B2B marketing experience with leadership responsibility.
• 5+ years of people leadership in marketing.
• Experience developing portfolio-level marketing strategies for growth.
• Strong experience in demand gen, campaign strategy, content marketing, go-to-market planning.
• Proven success partnering with sales, product, and executives in a matrixed environment.
• Experience managing marketing budgets and performance metrics.
• Excellent written and verbal communication skills.
• Working knowledge of AI-enabled marketing tools and marketing automation.
• MedTech Industry Experience (Required)
• 5+ years direct MedTech industry experience across devices, diagnostics, digital health, or healthcare tech.
• Strong understanding of MedTech customers and buying journeys.
• Experience developing strategies for complex healthcare or technology-enabled solutions.

Responsibilities

• Develop and execute global marketing strategy for the MedTech portfolio.
• Lead integrated, full-funnel marketing programs across digital, content, events, and PR.
• Define segmentation, messaging, and go-to-market plans for portfolio growth.
• Partner with sales, clinical, product, and regional leaders to translate priorities into programs.
• Lead a high-performing MedTech marketing team and establish clear goals and governance.
• Manage budget, KPIs, and provide insights to leadership for continuous improvement.

Skills

Strategic marketing

Leadership

Demand generation

Go-to-market

Stakeholder management

MedTech industry

Campaign strategy

Content marketing

Executive communication

Budget management

AI tools

Marketing automation

Analytics

Global marketing

Education

Bachelor's degree

Master's degree

Tools

Marketing automation

AI tools

Analytics

Job description

IQVIA is seeking a strategic Director of MedTech Marketing to lead global marketing across the MedTech portfolio. You will partner with commercial, clinical, product, and regional leaders to translate priorities into differentiated positioning and evidence-based customer programs.

You will drive demand, thought leadership, and market engagement through integrated campaigns, content, events, and digital channels, while leading a high-performing team and optimizing the marketing budget for growth.