Director, MedTech Marketing

IQVIA Inc; Wayne (PA); On-site; USD 108,000 - 301,000; Full time

Job summary

IQVIA is seeking a strategic Director of MedTech Marketing to lead global marketing across the MedTech portfolio. You will partner with commercial, clinical, product, and regional leaders to translate priorities into differentiated positioning and evidence-based customer programs.

You will drive demand, thought leadership, and market engagement through integrated campaigns, content, events, and digital channels, while leading a high-performing team and optimizing the marketing budget for growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related field.
• 10+ years of progressive B2B marketing experience with leadership responsibility.
• 5+ years of people leadership in marketing.
• Experience developing portfolio-level marketing strategies for growth.
• Strong experience in demand gen, campaign strategy, content marketing, go-to-market planning.
• Proven success partnering with sales, product, and executives in a matrixed environment.
• Experience managing marketing budgets and performance metrics.
• Excellent written and verbal communication skills.
• Working knowledge of AI-enabled marketing tools and marketing automation.
• MedTech Industry Experience (Required)
• 5+ years direct MedTech industry experience across devices, diagnostics, digital health, or healthcare tech.
• Strong understanding of MedTech customers and buying journeys.
• Experience developing strategies for complex healthcare or technology-enabled solutions.

Responsibilities

• Develop and execute global marketing strategy for the MedTech portfolio.
• Lead integrated, full-funnel marketing programs across digital, content, events, and PR.
• Define segmentation, messaging, and go-to-market plans for portfolio growth.
• Partner with sales, clinical, product, and regional leaders to translate priorities into programs.
• Lead a high-performing MedTech marketing team and establish clear goals and governance.
• Manage budget, KPIs, and provide insights to leadership for continuous improvement.

Skills

Strategic marketing

Leadership

Demand generation

Go-to-market

Stakeholder management

MedTech industry

Campaign strategy

Content marketing

Executive communication

Budget management

AI tools

Marketing automation

Analytics

Global marketing

Education

Bachelor's degree

Master's degree

Tools

Marketing automation

AI tools

Analytics

Job description

IQVIA is seeking a strategic and results-oriented marketing leader to serve as Director, MedTech Marketing. This individual will lead the MedTech marketing function and be responsible for developing and executing integrated marketing strategies that strengthen market position, generate demand, elevate thought leadership, and support business growth across IQVIA's MedTech services, solutions, and portfolio of capabilities. The Director will partner closely with MedTech commercial, clinical, product, business development, sales, and regional leaders to translate business priorities into differentiated positioning, compelling customer engagement programs, and measurable outcomes. The role requires a strong understanding of the MedTech industry, exceptional leadership capabilities, and the ability to influence stakeholders across a complex, matrixed organization. The successful candidate will bring a combination of strategic vision, market expertise, operational rigor, and team leadership to accelerate growth and enhance IQVIA's presence within the MedTech market.

Key Responsibilities

Marketing Strategy & Business Partnership

Develop and execute the global marketing strategy for the MedTech portfolio in alignment with business objectives and growth priorities. Serve as the primary marketing partner to MedTech business leadership. Translate portfolio strategy, market trends, customer needs, and competitive insights into actionable marketing plans. Define customer segmentation, target audiences, value propositions, and messaging frameworks. Support solution introductions, services positioning, portfolio growth initiatives, and go-to-market efforts that translate complex capabilities into clear customer value.

Demand Generation & Market Engagement

Lead integrated, full-funnel marketing programs that drive awareness, engagement, pipeline creation, and revenue growth. Oversee campaign strategy across digital marketing, content marketing, events, webinars, social media, public relations, and thought leadership channels. Partner with sales and business development teams to translate MedTech offerings into compelling, customer-ready materials, tools, and programs that improve seller readiness, lead follow-up, and conversion performance. Monitor campaign effectiveness and optimize investments based on performance metrics and business impact.

Brand, Positioning & Thought Leadership

Define and strengthen a differentiated IQVIA MedTech market position that connects the full breadth of IQVIA's capabilities into a clear, cohesive story for customers and stakeholders. Lead development of customer-centric messaging, content strategies, and thought leadership programs. Drive industry visibility through conferences, speaking opportunities, publications, media engagement, and executive communications. Ensure consistent and compelling representation of the IQVIA MedTech value proposition across all channels.

Team Leadership & Organizational Effectiveness

Lead, coach, and develop a high-performing MedTech marketing team. Establish clear priorities, goals, performance expectations, and development plans. Foster collaboration across marketing, business, sales, and functional teams. Improve marketing processes, planning, governance, reporting, and resource allocation. Cultivate a culture of innovation, accountability, continuous improvement, and customer focus.

Budget & Performance Management

Manage the MedTech marketing budget and optimize investments to maximize business impact and return on investment. Establish and monitor key performance indicators across marketing programs. Provide regular reporting and insights to business and marketing leadership. Use data and analytics to inform decision-making and continuously improve marketing effectiveness.

Qualifications

• Required Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field.
• 10+ years of progressive B2B marketing experience, including leadership responsibility for strategic marketing initiatives.
• 5+ years of people leadership experience, including development and management of marketing professionals.
• Demonstrated experience developing and executing portfolio-level marketing strategies that support business growth.
• Strong experience in demand generation, campaign strategy, content marketing, solutions marketing, and go‑to‑market planning for complex services, solutions, or technology-enabled offerings.
• Proven success partnering with sales, business, product, and executive stakeholders in a matrixed environment.
• Experience managing marketing budgets and performance metrics.
• Excellent written, verbal, presentation, and executive communication skills.
• Working knowledge of AI-enabled marketing tools, marketing automation, analytics, and emerging technologies, with the ability to apply them to improve marketing effectiveness, customer engagement, and team productivity.
• MedTech Industry Experience (Required)
• 5+ years direct experience within the MedTech industry, including medical devices, diagnostics, digital health, healthcare technology, contract research, consulting, commercialization, or related healthcare sectors.
• Strong understanding of MedTech customers, buying journeys, market dynamics, regulatory considerations, and industry trends.
• Demonstrated ability to develop marketing strategies for complex healthcare or technology-enabled solutions serving MedTech organizations.

Preferred

• Preferred Master's degree in Marketing, Business Administration, or a related discipline.
• Experience marketing technology, data, analytics, consulting, or professional service offerings.
• Experience working in global or multi-regional organizations.
• Experience supporting product launches, portfolio transformation initiatives, or high-growth business environments.

About IQVIA

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism. The potential base pay range for this role, when annualized, is $107,900.00 - $300,800.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition a range of health and welfare and/or other benefits. IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide. To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.