MedTech Marketing Growth Architect

IQVIA Inc; Pennsylvania; On-site; USD 108,000 - 301,000; Full time

Job summary

IQVIA Inc is seeking a Director of MedTech Marketing to lead the global marketing function for the MedTech portfolio in Wayne, PA. You will shape strategy, messaging, and go-to-market plans, collaborating with cross-functional leadership to drive demand, growth, and market leadership across IQVIA’s MedTech services and solutions.

The role demands a strategic mind, executive communication skills, and proven experience in complex, matrixed organizations.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Life Sciences or related field.

Responsibilities

• Develop and execute global MedTech marketing strategy aligned with business objectives.

Skills

Strategic marketing leadership

B2B marketing

Demand generation

Campaign strategy

Content marketing

Go-to-market planning

Executive stakeholder management

AI-enabled marketing tools

Education

Bachelor's degree in Marketing, Business, Communications, Life Sciences

Master's degree (preferred)

Tools

Marketing automation

Analytics

CRM systems

AI tools

Job description

IQVIA Inc is seeking a Director of MedTech Marketing to lead the global marketing function for the MedTech portfolio in Wayne, PA. You will shape strategy, messaging, and go-to-market plans, collaborating with cross-functional leadership to drive demand, growth, and market leadership across IQVIA’s MedTech services and solutions.

The role demands a strategic mind, executive communication skills, and proven experience in complex, matrixed organizations.