Associate Manager, Media Strategy

Bayer AG; Whippany (NJ); On-site; USD 119,000 - 178,000; Full time

Job summary

Bayer AG in Whippany, NJ seeks an Associate Manager, Media Strategy to support holistic media plans across BCH brands and collaborate with Media Managers to meet brand goals. You will manage campaigns, budgets, and creative development across channels, while driving data-driven optimizations and cross-functional alignment.

This role requires a strong emphasis on digital media, search, social and programmatic spaces, plus the ability to partner with internal teams and agencies to maximize ROI.

Qualifications

• Understanding of Search, Social, and Programmatic media.
• Ability to develop operational plans to support enterprise and brand level strategy.
• Experience in healthcare marketing preferred
• Agency/Marketing/IT background preferred
• Strong verbal and written communication and the ability to communicate complex ideas in a simple effective manner
• Strong knowledge of digital strategy development, digital strategies, channels and measurement / analytics.

Responsibilities

• Support the strategy and activation of holistic media plans across a portfolio of brands.
• Work with Media Managers to develop media strategies/plans to deliver on brand goals.
• Support monthly budget management and track campaign launches across channels.
• Develop and track creative across brands.
• Review media performance and optimize plans.
• Develop and implement digital marketing strategies to promote products via online channels.
• Manage execution of digital marketing programs and analyze their effectiveness.
• Establish relationships with search engines and portals and track website usage trends.
• Create and maintain engaging website graphics reflecting brand identity.
• Oversee social media marketing and online community management to drive traffic.
• Balance strategic, digital, creative and analytical thinking; emphasize digital media.
• Contribute to holistic integrated media plans; plan and optimize with Digital Platforms team.
• Manage media budget summaries and monthly actualizations.
• Partner with creative agencies to manage asset delivery/tracking.
• Support execution of in-house digital media model.
• Increase media channel performance as measured by ROI.

Skills

Search media

Social media

Programmatic

Operational planning

Digital strategy

Analytics

Budget management

Communication

Job description

At Bayer, we believe work should matter. Every day, our teams push toward a future where "Health for all, Hunger for none" is within reach, and every role, from the lab to the field to the boardroom, helps us get there. We give people the ownership to shape outcomes, the support to grow through new skills and experiences, and a global community where different perspectives are valued. If you want your work to count and the room to become your best, you'll find it here.

YOUR TASKS AND RESPONSIBILITIES:

• The Associate Manager, Media Strategy will support the strategy and activation of holistic media plans across a portfolio of Bayer Consumer Health (BCH) brands.
• Work closely with the Media Managers to develop media strategies/plans to deliver on brand marketing goals.
• Support the monthly budget management and tracking process and manage the campaign launches across channels.
• Support the development and tracking of creative across brands.
• Review media performance and make recommendations on optimizations to the plans.
• Develops and implements digital marketing strategies to promote the organizations products and services through online channels, increasing exposure and driving business from target audiences.
• Manages the execution of digital marketing programs, analyzing their effectiveness to optimize performance.
• Establishes and maintains relationships with search engines and portal sites to align with digital goals, while tracking website usage trends, including visitor quality and advertising campaign impact.
• Creates and maintains engaging website graphic designs and layouts that reflect the organizations brand identity, ensuring up-to-date product information is easily accessible to customers.
• Additionally, may oversee social media marketing and online community management to enhance customer engagement and drive traffic to company websites.
• This role requires a balance of strategic, digital, creative and analytical thinking.
• This role requires a heavy emphasis on digital media and understanding of the Search, Social and Programmatic space.
• Contribute to the development of best in class holistic integrated media plans to meet brand objectives
• Partner with the Digital Platforms team to plan and optimize media performance and user experience
• Manage media budget summaries and monthly budget actualizations
• Partner with creative agencies and internal team to manage creative asset delivery/tracking
• Support execution of in house digital media model
• Increase performance of media channels as measured through DPC and / or ROI
• Internal:
  • Brand Teams Strategic guidance for the Brands and across Division that will develop and implement best in class digital analytics and measurement capabilities that can be adapted to further the division insight, growth and efficiency.
  • Digital Platforms Team Work with this team to develop and optimize plans that will drive the greatest ROI.
  • Communications Leads Ensure alignment on a measurement strategy across social media, brand digital activation, Legal, Medical, Regulatory, Corporate Communications and Consumer Relations to manage alignment and support analytics and reporting needs.
  • Consumer Insights and Advanced Insights Collaborate to leverage consumer insights and Market Research to inform and guide brand and division wide measurement and reporting strategies..
• External:
  • Partner Agencies Manage and contribute to shaping the relationship with all Agency Partners and help guide a cross channel and cross Brand measurement model.
  • Key Media Partners Work with our largest media partners to deliver against brand goals and continue to educate the organization.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Understanding of Search, Social, and Programmatic media
• Proven ability to develop operational plans to support enterprise and brand level strategy development;
• Experience in healthcare marketing preferred
• Agency/ Marketing / IT background preferred
• Strong verbal and written communication and the ability to communicate complex ideas in a simple effective manner
• Strong knowledge of digital strategy development, digital strategies, channels and measurement / analytics.

Preferred Qualifications:

• 6 years in Marketing activation (Digital Marketing, Media, Advertising) preferably in consumer packaged goods;

This posting will be available for application until at least November 6, 2026.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs.

Employees can expect to be paid a salary between $118,700-178,100. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

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