Associate Manager, Media Strategy

Bayer; New Hanover Township (NJ); On-site; USD 119,000 - 178,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Job summary

Bayer is seeking an Associate Manager, Media Strategy in New Jersey to lead holistic media planning across Consumer Health brands. You will collaborate with Brand and Digital Platforms teams, supporting budget management and campaign launches while shaping strategies for Search, Social and Programmatic channels.

You will help optimize campaigns for maximum ROI, drive digital marketing initiatives, and ensure brand consistency across channels in a fast-paced environment.

Qualifications

• BA/BS degree required.
• Understanding of Search, Social, and Programmatic media.
• Experience in healthcare marketing preferred.
• Agency/ Marketing / IT background preferred.
• Strong verbal and written communication and the ability to communicate complex ideas clearly.
• Strong knowledge of digital strategy development, channels, and analytics.

Responsibilities

• Support strategy and activation of holistic media plans across BCH brands.
• Develop media strategies/plans with Media Managers.
• Assist monthly budget management and campaign launches.
• Track creative development across brands.
• Review media performance and recommend optimizations.
• Drive digital marketing strategies to promote products online and increase exposure.
• Manage execution of digital media programs and analyze effectiveness.
• Maintain relationships with search engines/portals and track website usage.

Skills

Search media

Social media

Programmatic media

Education

BA/BS degree

Job description

Associate Manager, Media Strategy

At Bayer, we believe work should matter. Every day, our teams push toward a future where \"Health for all, Hunger for none\" is within reach, and every role, from the lab to the field to the boardroom, helps us get there. We give people the ownership to shape outcomes, the support to grow through new skills and experiences, and a global community where different perspectives are valued. If you want your work to count and the room to become your best, you'll find it here.

YOUR TASKS AND RESPONSIBILITIES:

• The Associate Manager, Media Strategy will support the strategy and activation of holistic media plans across a portfolio of Bayer Consumer Health (BCH) brands.


• Work closely with the Media Managers to develop media strategies/plans to deliver on brand marketing goals.


• Support the monthly budget management and tracking process and manage the campaign launches across channels.


• Support the development and tracking of creative across brands.


• Review media performance and make recommendations on optimizations to the plans.


• Develops and implements digital marketing strategies to promote the organizations products and services through online channels, increasing exposure and driving business from target audiences.


• Manages the execution of digital marketing programs, analyzing their effectiveness to optimize performance.


• Establishes and maintains relationships with search engines and portal sites to align with digital goals, while tracking website usage trends, including visitor quality and advertising campaign impact.


• Creates and maintains engaging website graphic designs and layouts that reflect the organizations brand identity, ensuring up-to-date product information is easily accessible to customers.


• Additionally, may oversee social media marketing and online community management to enhance customer engagement and drive traffic to company websites.


• This role requires a balance of strategic, digital, creative and analytical thinking.


• This role requires a heavy emphasis on digital media and understanding of the Search, Social and Programmatic space.


• Contribute to the development of best in class holistic integrated media plans to meet brand objectives


• Partner with the Digital Platforms team to plan and optimize media performance and user experience


• Manage media budget summaries and monthly budget actualizations


• Partner with creative agencies and internal team to manage creative asset delivery/tracking


• Support execution of in house digital media model


• Increase performance of media channels as measured through DPC and / or ROI


• Internal: Brand Teams Strategic guidance for the Brands and across Division that will develop and implement best in class digital analytics and measurement capabilities that can be adapted to further the division insight, growth and efficiency.


• Digital Platforms Team Work with this team to develop and optimize plans that will drive the greatest ROI.


• Communications Leads Ensure alignment on a measurement strategy across social media, brand digital activation, Legal, Medical, Regulatory, Corporate Communications and Consumer Relations to manage alignment and support analytics and reporting needs.


• Consumer Insights and Advanced Insights Collaborate to leverage consumer insights and Market Research to inform and guide brand and division wide measurement and reporting strategies..


• External: Partner Agencies Manage and contribute to shaping the relationship with all Agency Partners and help guide a cross channel and cross Brand measurement model.


• Key Media Partners Work with our largest media partners to deliver against brand goals and continue to educate the organization.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• BA/BS degree required


• Understanding of Search, Social, and Programmatic media


• Proven ability to develop operational plans to support enterprise and brand level strategy development;


• Experience in healthcare marketing preferred


• Agency/ Marketing / IT background preferred


• Strong verbal and written communication and the ability to communicate complex ideas in a simple effective manner


• Strong knowledge of digital strategy development, digital strategies, channels and measurement / analytics.

Preferred Qualifications:

• 6 years in Marketing activation (Digital Marketing, Media, Advertising) preferably in consumer packaged goods;

This posting will be available for application until at least November 6, 2026.

• Employees can expect to be paid a salary between $118,700-178,100.


• Additional compensation may include a bonus or commission (if relevant).


• Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.

Bayer is an E-Verify Employer.

Location: United States : New Jersey : Whippany

Division: Consumer Health

Reference Code: 894645

Contact Us

Email: [e-mail]