Media Strategy Associate: Digital Activation & ROI

Bayer; New Hanover Township (NJ); On-site; USD 119,000 - 178,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Job summary

Bayer is seeking an Associate Manager, Media Strategy in New Jersey to lead holistic media planning across Consumer Health brands. You will collaborate with Brand and Digital Platforms teams, supporting budget management and campaign launches while shaping strategies for Search, Social and Programmatic channels.

You will help optimize campaigns for maximum ROI, drive digital marketing initiatives, and ensure brand consistency across channels in a fast-paced environment.

Qualifications

• BA/BS degree required.
• Understanding of Search, Social, and Programmatic media.
• Experience in healthcare marketing preferred.
• Agency/ Marketing / IT background preferred.
• Strong verbal and written communication and the ability to communicate complex ideas clearly.
• Strong knowledge of digital strategy development, channels, and analytics.

Responsibilities

• Support strategy and activation of holistic media plans across BCH brands.
• Develop media strategies/plans with Media Managers.
• Assist monthly budget management and campaign launches.
• Track creative development across brands.
• Review media performance and recommend optimizations.
• Drive digital marketing strategies to promote products online and increase exposure.
• Manage execution of digital media programs and analyze effectiveness.
• Maintain relationships with search engines/portals and track website usage.

Skills

Search media

Social media

Programmatic media

Education

BA/BS degree

Job description

Bayer is seeking an Associate Manager, Media Strategy in New Jersey to lead holistic media planning across Consumer Health brands. You will collaborate with Brand and Digital Platforms teams, supporting budget management and campaign launches while shaping strategies for Search, Social and Programmatic channels.

You will help optimize campaigns for maximum ROI, drive digital marketing initiatives, and ensure brand consistency across channels in a fast-paced environment.