Media Strategy Coordinator — Campaigns & Insights

Mediassociates; Newtown (CT); Hybrid; USD 42,000 - 56,000; Full time

Job summary

Mediassociates seeks a Media Account Strategy Coordinator to support day-to-day digital and offline media planning and strategy, collaborating with Account Planners and senior team members. This role suits someone starting a media career and seeking a solid foundation in campaign management and multi-media integration.

The ideal candidate will assist in client relationships, help develop solutions, and contribute to performance reporting aligned with client goals, with enthusiasm and initiative.

Qualifications

• Bachelor's Degree required.
• 1 year of experience in digital & traditional planning/buying preferred; internships or coursework in media/advertising a plus.
• Entry level candidates with internship experience are encouraged to apply.
• Ability to analyze raw data and develop actionable recommendations.
• Collaborative, team player who works well in a team and across departments.
• Strong time management and attention to detail.
• Active interest in online advertising industry trends.
• Excellent verbal & written communication skills.
• Proficiency in Excel and PowerPoint.
• Exposure to AI, Claude, is a plus.

Responsibilities

• Assist in planning media campaigns across multiple channels under senior planners.
• Monitor delivery and flag opportunities to improve results.
• Compile campaign results and translate data into insights with the analytics team.
• Stay current on media planning/buying trends across TV, Radio, OOH, Social, Digital, YouTube, programmatic, Search.
• Create and format media documents such as RFPs, plans, decks, POVs.
• Pull syndicated research (ComScore, Nielsen, Resonate) to identify audience trends.
• Support analysis and surface recommendations to improve media performance.
• Assist with billing and reconciliation processes.

Skills

Data analysis

Team collaboration

Time management

Attention to detail

Communication skills

Excel/PowerPoint

AI awareness

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Claude AI

Job description

Mediassociates seeks a Media Account Strategy Coordinator to support day-to-day digital and offline media planning and strategy, collaborating with Account Planners and senior team members. This role suits someone starting a media career and seeking a solid foundation in campaign management and multi-media integration.

The ideal candidate will assist in client relationships, help develop solutions, and contribute to performance reporting aligned with client goals, with enthusiasm and initiative.