Account Strategist

Mediassociates, Inc.; Newtown (CT); On-site; USD 65,000 - 95,000; Full time

Job summary

Mediassociates, Inc. is seeking an Account Strategist/Planner to develop and manage integrated media campaigns across digital and traditional channels. You will plan, execute, optimize, and analyze performance to help clients reach business goals.

You will collaborate with analytics teams, develop media plans, POVs, and client-ready materials, and stay ahead of media trends to drive results for brands. This role requires strong analytical and communication skills and proficiency in Excel and

Qualifications

• Bachelor's degree required.
• 3+ years of experience in media planning and/or buying.
• Experience with digital platforms (DSPs, ad networks, social, SEM).

Responsibilities

• Plan and steward multi-channel media campaigns (digital + linear).
• Analyze performance and optimize campaigns in partnership with analytics teams.
• Develop and present media plans, POVs, and client-facing materials.
• Leverage audience research and stay current on media trends.

Skills

Analytical thinking

Client communication

Time management

Presentation skills

Education

Bachelor's degree

Tools

DSPs

Ad networks

Social platforms

SEM

Excel

PowerPoint

Job description

Position: Account Strategist/Planner

Company: Mediassociates, 75 Glen Road, Sandy Hook, CT 06482

Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work.

Job Description

The Account Strategist works directly with clients to develop and manage integrated media campaigns across digital and traditional channels. This role is responsible for planning, execution, optimization, and performance analysis to help clients achieve their business goals.

Responsibilities

• Plan and steward multi-channel media campaigns (digital + linear)
• Analyze performance and optimize campaigns in partnership with analytics teams
• Develop and present media plans, POVs, and client-facing materials
• Leverage audience research and stay current on media trends

Requirements

• Bachelor's degree
• 3+ years of experience in media planning and/or buying
• Experience with digital platforms (DSPs, ad networks, social, SEM)
• Strong analytical, communication, and time-management skills
• Advanced Excel and PowerPoint skills

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.