Integrated Media Strategist

Mediassociates, Inc.; Newtown (CT); On-site; USD 65,000 - 95,000; Full time

Job summary

Mediassociates, Inc. is seeking an Account Strategist/Planner to develop and manage integrated media campaigns across digital and traditional channels. You will plan, execute, optimize, and analyze performance to help clients reach business goals.

You will collaborate with analytics teams, develop media plans, POVs, and client-ready materials, and stay ahead of media trends to drive results for brands. This role requires strong analytical and communication skills and proficiency in Excel and

Qualifications

• Bachelor's degree required.
• 3+ years of experience in media planning and/or buying.
• Experience with digital platforms (DSPs, ad networks, social, SEM).

Responsibilities

• Plan and steward multi-channel media campaigns (digital + linear).
• Analyze performance and optimize campaigns in partnership with analytics teams.
• Develop and present media plans, POVs, and client-facing materials.
• Leverage audience research and stay current on media trends.

Skills

Analytical thinking

Client communication

Time management

Presentation skills

Education

Bachelor's degree

Tools

DSPs

Ad networks

Social platforms

SEM

Excel

PowerPoint

Job description

Mediassociates, Inc. is seeking an Account Strategist/Planner to develop and manage integrated media campaigns across digital and traditional channels. You will plan, execute, optimize, and analyze performance to help clients reach business goals.

You will collaborate with analytics teams, develop media plans, POVs, and client-ready materials, and stay ahead of media trends to drive results for brands. This role requires strong analytical and communication skills and proficiency in Excel and