Media Account Strategy Coordinator

Mediassociates; Newtown (CT); Hybrid; USD 42,000 - 56,000; Full time

Job summary

Mediassociates seeks a Media Account Strategy Coordinator to support day-to-day digital and offline media planning and strategy, collaborating with Account Planners and senior team members. This role suits someone starting a media career and seeking a solid foundation in campaign management and multi-media integration.

The ideal candidate will assist in client relationships, help develop solutions, and contribute to performance reporting aligned with client goals, with enthusiasm and initiative.

Qualifications

• Bachelor's Degree required.
• 1 year of experience in digital & traditional planning/buying preferred; internships or coursework in media/advertising a plus.
• Entry level candidates with internship experience are encouraged to apply.
• Ability to analyze raw data and develop actionable recommendations.
• Collaborative, team player who works well in a team and across departments.
• Strong time management and attention to detail.
• Active interest in online advertising industry trends.
• Excellent verbal & written communication skills.
• Proficiency in Excel and PowerPoint.
• Exposure to AI, Claude, is a plus.

Responsibilities

• Assist in planning media campaigns across multiple channels under senior planners.
• Monitor delivery and flag opportunities to improve results.
• Compile campaign results and translate data into insights with the analytics team.
• Stay current on media planning/buying trends across TV, Radio, OOH, Social, Digital, YouTube, programmatic, Search.
• Create and format media documents such as RFPs, plans, decks, POVs.
• Pull syndicated research (ComScore, Nielsen, Resonate) to identify audience trends.
• Support analysis and surface recommendations to improve media performance.
• Assist with billing and reconciliation processes.

Skills

Data analysis

Team collaboration

Time management

Attention to detail

Communication skills

Excel/PowerPoint

AI awareness

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Claude AI

Job description

Media Account Strategy Coordinator

Department: Account Strategy

Employment Type: Full Time

Location: Sandy Hook Office

Description

Coordinator will support day-to-day digital and offline/linear media planning and strategy efforts, working closely with Account Planners and senior team members. This role is a strong fit for someone starting their media career looking to build a foundation in campaign management, multi-media integration, optimization, and evaluation.

The right candidate will support client relationships, assist in developing solutions, and help produce performance reporting that contributes to client goals -- with excitement!!

Key Responsibilities

The Coordinator will assist in planning media campaigns across multiple channels, collaborating with digital/traditional/analytics team members under the guidance of senior planners. They will:

• Assist in creating multi-faceted media plans that meet and exceed client business objectives
• Help steward campaigns, monitoring delivery and flagging opportunities to improve results
• Compile campaign results and assist in translating data into insights, partnering with the analytics team
• Stay current on research, innovation, and change affecting media planning and buying across all media channels, including but not limited to TV (linear and streaming), Radio, OOH, Social, Digital Display/Video, YouTube, programmatic and Search,
• Assist in creating and formatting media-specific documents such as RFP's, media plans, objectives and strategies decks, POV's, and other related materials
• Pull and organize syndicated research to help identify target audience trends (ComScore, Nielsen, Resonate, etc.)
• Support creative analysis efforts and help surface recommendations to improve media performance
• Support billing and reconciliation processes

Skills, Knowledge and Expertise

• Bachelor's Degree.
• 1 years of experience in digital & traditional planning/buying preferred; internships or coursework in media/advertising a plus. Entry level candidates with previous internship experience are encouraged to apply.
• Ability to help analyze raw data and support the development of actionable recommendations.
• Collaborative, team player who works well in a team and across departments.
• Good time management skills with the ability to support multiple projects at once.
• Strong attention to detail and problem solving.
• An active interest in everything digital, with a desire to build understanding of online advertising industry trends.
• Excellent verbal & written communication skills.
• Diligent and attentive to detail.
• Interest in learning to compile syndicated audience research and translate it into personas.
• Highly computer literate with good skills in all basic Office programs including Excel and PowerPoint.
• Exposure to and interest in using AI, particularly Claude, is a plus!

Work Arrangement and Benefits

Mediassociates currently employs individuals who reside in the following states: Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Tennessee, and Texas. Candidates must reside in one of these states at the time of hire and remain in an approved work location throughout their employment.

Employees designated as local to our Sandy Hook (Newtown), Connecticut office work a hybrid schedule and are expected to work in the office two days per week. Our office provides opportunities for in‑person collaboration, connection, and team building—and even offers a beautiful waterfall and stream just outside our front door.

Employees designated as remote must be available to work during our core business hours of 8:30 a.m.-5:30 p.m. Eastern Time. Remote employees may be asked to travel to our Connecticut office or other locations for company events, team meetings, client meetings, training, or other business needs. Our remote team members are currently invited to our Connecticut office at least twice each year for our Summer and Holiday events.

Work arrangements are determined by Mediassociates based on the employee's work location, position, and business needs.

Benefits

Mediassociates offers eligible employees a comprehensive benefits package that includes medical, dental, and vision insurance; a 401(k) plan with company match; paid time off and paid holidays; and company paid life and disability insurance.

Equal Employment Opportunity

Mediassociates is an Equal Opportunity Employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, citizenship status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.